Field Marketing Executive (Dutch Speaker)

Ghent / Gouda
Marketing /
Payroll /
Who we are?

Silverfin is a cloud first solution that enables accountants to streamline significant parts of their workload and spend more time on value adding activities.

Silverfin solves a very real problem: it automates a large chunk of the repetitive tasks that people working in financial services spend their time on and improve communication with their customers.

Recognised as an industry leader, we have picked up many accolades, including in 2021 winning Deloitte Belgium’s Technology Fast 50 award for most sustainable growth - an award given to the company with the best percentage growth over the last four years.

Our headquarters is in Ghent Belgium, from where we have successfully launched activities in BeNeLux and the UK. From all our offices and via our remote teams, we’re serving a strongly growing customer base, including the big 4, in 15 countries with 180+ colleagues. Since November 2023 we are proudly part of  Visma - the European leader in mission-critical cloud software, enjoying the power of the Visma brand and resources whilst retaining business autonomy and go-to-market freedom.

At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. 
We're committed to elevating talent by creating an environment where we can all thrive together. So if you think you have what it takes, but don't necessarily check every single box, please consider applying. We'd love to hear how you might contribute to our mission and our team.

How would you support our success?

In response to the growing demands within our dynamic marketing team, we're on the lookout for a Field Marketing Executive to join the action in Flanders (Belgium) and The Netherlands. 

Your playground will include a mix of marketing and event activities. You will be supporting events in Flanders and The Netherlands, mostly centred around our new hub in the vibrant region between Utrecht, The Hague, and Rotterdam. Brace yourself for some off-site event coordination during office hours. 

As part of this journey, you'll be in sync with a fantastic team of 5 marketing team members in Belgium and another 5 in the UK. Reporting directly to our Senior Field Marketing Manager, Your main focus region is Flanders (Belgium) and The Netherlands. We provide a permanent contract on a full-time basis.

Silverfin operates at lightning speed, with a constant buzz of activities for both users and prospects, not to mention our incredible team. We also prioritise the well-being of our people, offering a range of initiatives. Envision yourself joining our international Marketing team and a diverse, driven Belgian team, and growing along with Silverfin.

Your Responsibilities

    • Along with the Field Marketing Manager design and execute targeted marketing campaigns aimed at generating leads and driving demand utilising a variety of channels, including email, social media, PPC, and content marketing.
    • Work closely with the sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies.
    • Plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis.
    • Measure and report on the effectiveness of marketing campaigns and events, using data to drive decisions and improve future marketing strategies.
    • Liaise with product, sales, and marketing teams to ensure cohesive brand messaging and optimise campaign success
    • Manage internal and external creative agencies to produce content such as video, copywriting, stand building etc.

Experience and Qualifications

    • Bachelor/Master in Marketing or earlier marketing experience in B2B SaaS would be nice, but even more important is your eagerness to deliver results and go-getter attitude.

Attitude and personality-related traits

    • We’re looking for a self-starter with a real hands-on and get-things-done attitude (clear focus on execution, not on operations/strategic tasks)

Essential skills and knowledge

    • Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality). 
    • English AND Dutch
    • Salesforce: create campaigns, dashboards, and reports for your campaigns
    • Hubspot - emails, landing pages, segmentation
    • Tools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Eventbrite”, “Wordpress”

Big Plus

    • Copywriting skills in NL (Dutch rather than Flemish)
    • Paid advertising campaign experience on LinkedIn
    • Comfortable running webinars/podcasts using our in-house Silverfin studio facility (cameras, mics, etc). 

So What’s In It For You?

    • The opportunity to help build a fast-paced and internationally growing Fintech Company,  proudly part of Visma - the European leader in mission-critical cloud software
    • Regular team activities during and after work
    • Collaborate with a team of dedicated professionals, passionate about what they do, in a dynamic and evolving environment.
    • Monthly Company-wide Wellbeing Days off (Reviewed Annually)
    • Growth opportunities and personal training allowance
    • Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands and Luxembourg 
    • Fair salary package, lot’s of flexibility, and great additional benefits
    • Endless supply of excellent coffee, snacks, fresh fruits and … drinks to finish the week