Sales Automation Manager / Pārdošanas automatizācijas vadītājs/ -a | SEB, Rīga
At SEB bank we play an important role in which businesses thrive in the Baltic countries and the sustainable actions they take. We work together with more than 1.5 million private customers in Lithuania, Estonia, and Latvia to provide for their financial needs. Our goal is to support people, local businesses, and society in the pursuit of a better future. Today and for generations to come. Do you want to create a positive impact where it matters most? Welcome to SEB bank.
About the role:
We’re looking for a skilled professional to drive the implementation of automated sales journeys across the Baltics. If you enjoy turning strategy into actionable campaigns, optimizing performance through data, testing, and collaborating with cross‑functional teams, join our Customer Growth & Sales Automation team at SEB as a Sales Automation Manager.
You can find our job advertisement in Latvian here/Ar sludinājumu latviešu valodā var iepazīties šeit: SEB - Pārdošanas automatizācijas vadītājs/-a | SEB, Rīga
What you will be doing:
- Execute marketing automation strategy: translate business priorities into automated journeys that deliver measurable results.
- Design automated sales communication journeys logic: build customer flows, ensuring logic and targeting.
- Collaborate across teams: work closely with analytical CRM, marketing, and product teams to align requirements and deliver seamless experiences.
- Hold strategic view of all automations in designated business area in all 3 countries.
- Standardize processes: create and maintain documentation, templates, and best practices for automation workflows.
- Monitor and optimize performance: track funnel metrics (engagement, conversions) and continuously improve journey effectiveness.
- Manage new and challenging projects to enable better customer experience.
What we are looking for:
- Strong analytical skills: ability to interpret data, identify trends, and act on insights.
- Knowledge of digital sales principles and marketing performance metrics.
- Project management skills: ability to manage multiple initiatives and meet deadlines.
- Excellent communication skills in English and Latvian. English is required because your daily job will be in Baltic team.
- Higher education.
- At least 3 years experience in digital marketing, marketing automation, or related fields.
- Hands-on experience with A/B and multivariate testing.
- Familiarity with customer segmentation and personalization strategies.
- Experience with digital sales automation or marketing automation platforms, e. g., Salesforce Marketing Cloud, Journey Builder, Personalization would be advantage.
- Experience with Tableau/Marketing Cloud Intelligence dashboards would be advantage.
- Skills in reporting and visualization tools (e.g., Power BI, Datorama) would be advantage.
We are offering:
- International opportunities and working environment
- Attractive compensation and access to SEB staff banking with exclusive benefits
- A diverse, inclusive and equal environment
- Possibilities to reskill by shifting areas/departments and location
- A caring, supportive and respectful culture
The final offer (before tax deduction) will depend on the experience and competencies of the selected candidate. Overall remuneration package consists of the salary together with other benefits.
Do you want to be a part of SEB?
Welcome to join our inspiring culture and dedicated team distributed across the Baltic states and beyond.
We constantly interact with candidates – become one of them today or no later than July 20, 2026.
Learn more about working at SEB: www.seb.lv/career
It is our fundamental belief that inclusion and diversity is crucial for our future success. We strive to have an inclusive, value-driven culture where employees feel valued, respected and involved irrespective of who they are, what they believe or where they come from.
*Candidate must meet the requirements of Article 34.5 of the Credit Institutions Law
**AS “SEB banka” (Reg. No. 40003151743)
