Brand Marketing Intern
Amsterdam (HQ), North Holland
Interns – Marketing /
Internship /
On-site
KARL LAGERFELD COMPANY PROFILE
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 25 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s ready-to-wear, bags, small leather goods and underwear are managed directly from our Amsterdam headquarters, while other categories, including menswear, footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
Position Purpose
Provide support in day-to-day tasks within the Marketing Department with a focus on Brand and Product Marketing.
KEY RESPONSIBILITIES
- Support the Senior Brand Marketing Specialist with all marketing initiatives and activities related to all global campaigns, special collaborations, key brand- and product initiatives, brand materials and all other ad-hoc divisions where needed and necessary.
- Reporting and analysis on current, upcoming, and future marketing projects and campaigns.
- Competitor research and benchmarking.
- Briefing, coordination, and implementation of marketing materials such as brand presentations, campaign overviews, partner and collaboration reports and others.
- Coordination between key internal departments such as Merchandise, Retail, Wholesale, Creative, Product/Design, Ecom, Press, Communications.
- Organizational support for seasonal market launches.
- Manage dedicated and small scale projects independently.
- Updating brand presentations and keeping track of campaign roll-out presentations, updating folders, overseeing creative assets and updating the server; keeping the server structure and keeping track of creative deliverables.
- Hosting of guests for KL meetings.
- Administrative support for office-related tasks.
SKILLS, EDUCATION & EXPERIENCE
- Need to be enrolled in an accredited Bachelor/Master program during the entire internship period.
- Management, Fashion, Marketing, Communication or Business related studies.
- Language: fluent in English, both verbal and written.
- Familiar with MS Office software suites; InDesign or Photoshop is a plus.
PROFILE
- Ability to prioritize and multitask.
- Able to work independently as well as in a team.
- Able to work in an international work environment.
- Interest & passion for the fashion industry.
- Flexibility, adaptability, and a positive “can-do” attitude are a must.
- Able to work in a fast-paced and high-pressure environment.
- Available to start as soon as possible in August-September.
