Email Marketing Intern
Amsterdam (HQ), North Holland
Interns – Ecomm /
Internship /
Hybrid
ABOUT THE BRAND
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
Job Summary:
The Email Marketing Intern will support the Digital Marketing and E-commerce departments by coordinating CRM activities. He or she will work closely with the Team Lead Digital Design & UX, E-commerce Marketing Manager & the CRM Specialist. This role involves contribution to planning and executing CRM initiatives, using data to enhance customer engagement across digital platforms. The intern will gain hands-on experience in various aspects of CRM within a dynamic fashion e-commerce/digital marketing landscape.
Key Responsibilities
- Support with weekly reporting on channel performance: Compile and report key metrics, highlighting trends and insights for optimization.
- Analyze data (Google Analytics & CRM platform) to extract relevant insights that can enhance customer retention, conversion strategies and unlock new potential.
- Support the development and implementation of CRM campaigns.
- Build newsletter template on Klaviyo and develop new ones ensuring engaging content.
- Support with creating briefings for creative team, copywriters.
- Support in trade reporting and prepare weekly presentations
- Monitor the database (database clean up, analysis)
- Contribute to the creation of customer segmentation strategies by analyzing data and identifying distinct customer groups.
- Collaborate with the CRM Specialist and marketing teams to tailor communications for various customer segments.
- Coordinate copy briefings with external translation agency.
- Prepare/compile and format presentations and reports.
- Create benchmarks/best practices.
- Provide administrative support for office related tasks.
Skills, Education & Experience:
- Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
- Keen knowledge and interest in digital marketing and data analyzation
- Experience with premium brands or the luxury sector is preferable but not a must
- Previous marketing or e-com internship preferred, ideally in CRM
- Experience and proficiency in MS Office software suites and preferably also in Google Analytics
- Language: fluent in English, both verbal and written. Knowledge of an additional language (one that is served on KARL.com) is a nice advantage
Profile:
- Curious, analytical with an eye for detail
- Able to prioritize and multitask
- Able to work independently as well as in a team
- Interested and passionate about the fashion industry and cross-channel digital marketing
- Flexible and adaptable, with a positive attitude
- Able to work in a fast-paced and high-pressure environment
Start date: December - January 1, 2025 / Available for 6+ months / 40 hours a week
Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you have to be in possession of European nationality or study in the Netherlands.
Why #TEAMKARL? (HQ)
· Learning and development courses/trainings
· Opportunity to make an impact
· Working in the heart of Amsterdam
· And exclusive sample sales only for #TEAMKARL
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.
