Paid Media Intern
Amsterdam (HQ), North Holland
Interns – Marketing /
Internship /
Hybrid
ABOUT THE BRAND
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
Purpose of the Role
As a Paid Media Intern, you will be part of the digital marketing and e-commerce teams, collaborating closely with the Paid Media Specialist. Your role involves supporting and optimizing advertising activities across various channels, including PPC, paid social, display and affiliates. The internship offers a dynamic learning experience, providing hands-on exposure to the intricacies of paid media within fashion. You will be working daily with internal stakeholders and external partners such as Google, Meta and TikTok.
Key Responsibilities:
- Assist the Paid Media Specialist in the planning, execution and optimization of paid media campaigns
- Work closely with the media agencies to support with the coordination and implementation of paid media plans
- Assist in maintaining a content calendar for paid media campaigns, ensuring timely execution and alignment with overall marketing initiatives
- Reviewing and testing of ads to ensure they align with the brand’s messaging, visual standards and campaign objective
- Monitor and analyze campaign performance through internal dashboards and Google Analytics, providing insights to enhance the paid media strategy
- Support in trade reporting and prepare weekly presentations
- Collaborate with internal teams such as merchandising, buying, social media and retail marketing to ensure close alignment
- Collaborate with external partners such as Google, TikTok and Snapchat to stay up to date on platform updates and new features.
- Work closely with the creative team and support in briefing, and reviewing creative content and copy
- Coordinate and save all paid media content in online folders
- Assist in liaising with the translation agency to ensure advertising materials are accurately translated and relevant for international markets
- Support in monitoring spend against budget and provide administrative support
- Support with monthly validations of sales
- Create benchmarks and perform competitor analysis
Skills, Education & Experience:
- Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
- Keen knowledge and interest in digital marketing and data analyzation
- Experience with premium brands or the luxury sector is preferable but not a must
- Previous marketing or e-com internship preferred
- Experience and proficiency in MS Office software suites and preferably also in Google Analytics
- Language: fluent in English, both verbal and written. Knowledge of an additional language (one that is served on KARL.com) is a nice advantage
Profile:
- Curious, analytical with an eye for detail
- Able to prioritize and multitask
- Able to work independently as well as in a team
- Interested and passionate about the fashion industry and cross-channel digital marketing
- Flexible and adaptable, with a positive attitude
- Able to work in a fast-paced and high-pressure environment
Start date: : 17th of February 2025 / Available for a minimum of 6 months / 40 hours a week
Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you have to be in possession of European nationality or study in the Netherlands
Why #TEAMKARL? (HQ)
· Learning and development courses/trainings
· Opportunity to make an impact
· Working in the heart of Amsterdam
· And exclusive sample sales only for #TEAMKARL
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.
