Senior Retail Marketing Specialist
Amsterdam (HQ), North Holland
Marketing – Marketing /
Fulltime /
Hybrid
ABOUT THE BRAND
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
The Role
The Senior Retail Marketing Specialist is responsible for developing and executing retail marketing strategies to drive traffic, increase sales, and enhance KARL LAGERFELD’s presence in both Full Price and Outlet Own & Operated retail stores. This role involves collaborating with various teams to create compelling in-store experiences and effective marketing campaigns. The position requires a strategic, creative approach to delivering KPI-driven brand experience marketing.
Reporting to the Marketing Manager of Retail, this role supports the building and implementation of the global brand message and strategy, maximizing marketing opportunities and ensuring optimal exposure across the retail landscape. The ideal candidate is a driven, multitasking, and a strategic team player with experience working across multiple teams and projects at various stages of delivery. This role requires the ability to simultaneously drive brand awareness and footfall to stores, while developing dedicated marketing plans and experiences for O&O environments. We are seeking someone who thrives in a fast-paced environment and can use their initiative to drive best practices across multiple channels while adhering to KARL LAGERFELD’s brand DNA and vision.
This role encompasses but is not limited to:
O&O Roles:
- Support and develop Integrated Marketing Plans and calendars for both Full Price and Outlet O&O stores.
- Drive and maximize 360 Integrated Marketing strategies across channels in collaboration with cross-functional teams.
- Oversee and manage the roll-out of the O&O Marketing Plans, budgets and spends
- Foster cross-functional collaboration between Marketing, Sales, Retail, Product, Digital, VM, and the PR team.
- Fortify and manage relationships with key internal and external stakeholders to maximize exposure and opportunities.
- Oversee the localization, preparation, and execution of all in-store events and activations.
- Execute marketing initiatives, activations, and events for the O&O network in Retail.
- Participate actively in weekly/monthly calls with Area Managers, Store Managers, and Senior Management.
- Responsible for retail marketing reporting, creating calendars, and compiling and sharing strong and coherent monthly and seasonal marketing reports internally.
- Evaluate and monitor the performance of marketing campaigns, activations, and events, recommending improvements for future activations based on set KPIs.
- Develop and execute VIP, Corporate Partnerships and trade alignment programs for the O&O business.
Other Responsibilities:
- Tactical Tool Development: Develop marketing tactical tools seasonally in collaboration with the Product and Digital teams.
- Communication Roll-out: Drive and oversee newsletter and WhatsApp communication roll-out for Full Price and Outlet.
Requirements:
- Bachelor’s degree in Marketing, Communications, or related fields.
- 3+ years of proven experience in fashion, luxury or FMCG brands, preferably in a retail environment. (Global or Regional experience preferred).
- Proven track record of successful marketing campaigns, events, and initiatives.
- Experience in brand experience/events (is a plus).
- Strong understanding of the market landscape and consumer behavior.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and thrive in a fast-paced, matrixed and multi-layered environment.
- Ability to multi-task and deliver in a fast-paced goal-oriented environment.
- A detail-oriented, ROI and data-driven (desire to see efforts link to conversion/sales), and creative eye, combined with the ability to manage several projects simultaneously.
- Proficiency in English.
- Team player.
- Creative thinking and problem-solving abilities, and the ability to develop innovative marketing ideas and solutions.
- Experience in managing and mentoring team members, with a proven ability to lead and develop direct reports.
Why #TEAMKARL? (HQ)
· Learning and development courses/training
· Opportunity to make an impact
· Remote working arrangements
· Relocation Package
· Bonus holidays
· Working in the heart of Amsterdam
· Brand discounts
· And exclusive sample sales only for #TEAMKARL
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.
