Retail Marketing Intern
Amsterdam (HQ), North Holland
Interns – Marketing /
Internship /
Hybrid
ABOUT THE BRAND
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
JOB SUMMARY/PURPOSE OF THE ROLE:
Provide support in day-to-day tasks within the Marketing Department.
KEY RESPONSIBILITIES OF THE ROLE:
- Assisting the Head of Marketing Services with marketing activities
- Supporting the marketing projects of the season
- Participating to the production and creation of marketing materials as B2B brochures, Commercial Look books, Artwork requests, etc.
- Providing support for marketing events from creation to feedbacks collection and supporting other Departments (Licensee, Production, Ecom, etc.) with needed Marketing Material
- Preparing presentations on current or future projects and summaries on past projects
- Managing smaller projects independently
- Providing analysis support on the brand performance
- Driving competitive industry benchmarking
- Maintaining marketing library by checking and replenishing inventory (Give away, GWP, etc.)
- Hosting of guests for Headquarter meetings and store visits
- Administrative support for office-related tasks
SKILLS, EDUCATION & EXPERIENCE:
- Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
- Fashion, Retail, Communication or Business-related studies
- Language: fluent in English, both verbal and written and ideally French and/or Italian, Spanish, Dutch, German speaking
- Familiar with MS Office
PROFILE:
- Able to work independently as well as in a team
- Able to work in an international work environment
- Interest & passion for the fashion industry
- Flexibility, adaptability, and a positive “can-do” attitude are a must
- Ability to prioritize and multitask
Start date: 21 October 2024 / Available for 6 months / 40 hours a week
Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you have to be in possession of European nationality or study in the Netherlands.
Why #TEAMKARL? (HQ)
· Learning and development courses/trainings
· Opportunity to make an impact
· Working in the heart of Amsterdam
· And exclusive sample sales only for #TEAMKARL
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.
