Retail Brand Marketing Intern

Amsterdam (HQ), North Holland

Interns – Retail /

Internship /

Hybrid

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ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 35 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our karllagerfeld.com flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

PURPOSE OF THE ROLE:

At KARL LAGERFELD, we are looking for a detail-oriented and analytical intern to support Retail Brand Marketing across Outlets & Wholesale channels.

This role sits within retail marketing and focuses on campaign execution, cross-functional coordination, budget tracking, and in-store activation. It offers hands-on experience across retail, CRM, campaign production, and marketing operations within an international fashion brand.

Key Responsibilities

Execute retail marketing campaigns across European markets

Coordinate campaign rollouts with retail, VM, digital, and creative teams

Support campaign photoshoots, asset management, and sample coordination

Help deliver retail activations, events, and in-store marketing initiatives

Track campaign budgets and support seasonal marketing spend

Coordinate OOH advertising bookings, materials, and market delivery

Manage distribution of POS materials and campaign assets to stores

Support CRM activities, including newsletters and campaign updates

Requirements:

Currently enrolled in a Bachelor’s or Master’s program (Business, Finance, Marketing, or similar)

Strong Excel and PowerPoint skills (experience with structured sheets and data tracking is essential)

Strong communication and collaboration skills

Good project management and organizational skills

Fluent in English (written and spoken)

Nice to have:

Previous internship or academic exposure to operations, marketing, or project management

Profile:

Highly organized and detail-oriented

Proactive, hands-on, and solution-driven

Analytical and comfortable working with data and budgets

Strong sense of ownership and responsibility

Able to manage multiple tasks and deadlines

Strong communication and coordination skills

Collaborative and reliable

Interested in retail marketing and campaign execution

What you'll gain:

Exposure to how marketing operations are managed within a global fashion brand

Hands-on experience with budget tracking, project coordination, and retail execution

Insight into the connection between marketing, finance, and retail performance

Start date: 11th of May 2026/ Available for 6 months/Full-Time

Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you need to have EU nationality or study in the Netherlands.

Why #TEAMKARL? (HQ)

· Opportunity to make an impact

· Working in the heart of Amsterdam

· And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.

IMPORTANT NOTICE REGARDING JOB POSTINGS

Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.

We strongly recommend applicants to only apply through our verified channels and remain vigilant against unofficial job offers.

KARL LAGERFELD will never request any form of payment during the recruitment process.

If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at [email protected]

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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