Account Based Marketing Expert
London
Commercial – Marketing /
Fixed Term Contract Full time /
Hybrid
Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.
Join us in contributing to our continued success!
This position is a FIXED TERM CONTRACT (ideally 12 months) for someone who has had experience in ABM Marketing.
Account-based marketing (ABM) is a strategic approach to business marketing that focuses on targeting specific accounts and their key decision-makers. It's a B2B marketing strategy that involves:
Personalisation: Creating personalised buying experiences for each account
Collaboration: Marketing and sales working together to identify high-value accounts and create targeted content
Precision: Using a blend of marketing and sales tactics to create more precise and accurate campaigns than traditional B2B marketing
Relationship building: Focusing on building stronger relationships with high-value accounts
ROI: Generating higher ROI and shorter sales cycles
As an ABM Marketeer, you’ll take the lead in designing and executing strategies that align sales and marketing efforts, directly contributing to Expana’s ARR targets. You’ll leverage cutting-edge tools like HubSpot, Salesforce, ZoomInfo, and LinkedIn Sales Navigator to build high-impact campaigns, refine targeting strategies, and enhance engagement. Your expertise will directly impact Expana’s ability to drive meaningful connections with key accounts.
Key Responsibilities
- Strategic Campaign Development: Build and implement ABM strategies that align with ARR goals, leveraging advanced analytics and targeting techniques to engage key accounts.
- Content Creation: Develop high-quality, tailored written content to support campaigns, including email sequences, social posts, and LinkedIn engagement strategies.
- Data-Driven Optimization: Analyze campaign performance metrics and make recommendations to refine targeting, messaging, and processes.
- Territory Management: Oversee account segmentation and territory assignments, ensuring efficient use of prospecting resources.
- Technology Enablement: Maximize the capabilities of tools like ZoomInfo, LinkedIn Sales Navigator, HubSpot, and Salesforce to enhance outreach and engagement.
- Collaboration: Work closely with sales teams to ensure a coordinated and standardized approach to account targeting and engagement.
- Compliance: Ensure ISO 27001 training is attended and all mandatory documents have been read to ensure working practices comply.
Skills & Qualifications
- Degree in Marketing or a related field with 8 years experience in ABM management.
- Proficiency in tools like HubSpot, Salesforce, ZoomInfo, and LinkedIn Sales Navigator.
- A proactive self-starter with a track record of meeting or exceeding performance goals.
- Experience managing campaigns with a focus on achieving ARR targets.
This position is a fixed term contracted role 12 months.
Our Core Values at Expana
At Expana, we take great pride in our core values, which guide our actions and shape our culture:
Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.
Connected: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.
Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.
Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.
In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.
It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.
