Content & Campaigns Team Lead

Warsaw

Marketing – Global Marketing /

Full-time /

Hybrid

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Responsibilities

Managing the content team managing content specialists and copywriters, setting priorities, monitoring task execution.
Ensuring content quality ensuring high‑quality content aligned with Tone of Voice and KPI standards.
Developing team competencies supporting skill growth, providing feedback, fostering a high‑performance culture.
Designing and executing campaigns creating and implementing multichannel product and educational campaigns.
Overseeing content production supervising newsletters, landing pages, video materials, tutorials, banners, billboards, and educational content.
Optimizing processes improving workflows and introducing new tools and solutions.
Collaborating across teams working with Marketing Coordination, Design/Motion, and Global Marketing teams (Performance, Automation, Partnership, Legal, Education).
Sharing knowledge exchanging insights and recommendations with product teams.

Requirements

Must Have

Experience in content marketing 3–5 years of experience, including at least 2 years in team management.
Multichannel content skills ability to create newsletters, landing pages, video materials, and educational content.
Campaign management experience proven track record in planning and executing multichannel campaigns.
Project management skills ability to manage timelines, priorities, and multiple workstreams.
Analytical mindset working with KPIs, drawing insights, recommending optimizations.
Strong communication skills experience collaborating with creative, product, and performance teams.
English proficiency minimum B2 level.
Process thinking ability to build and optimize content workflows.

Nice to Have

Fintech knowledge understanding of investment products and financial education.
Experience in regulated industries familiarity with communication standards in financial environments.
Video production experience creating or supervising video content.
Automation tools experience working with marketing automation systems.

What We Offer

Strategic impact shaping the direction of content and campaigns.
Leadership role leading a team, developing competencies, building communication standards.
Global collaboration working with global and local teams in a dynamic fintech environment.
Innovation environment implementing new tools, technologies, and content approaches.
Professional development access to training, international projects, and advanced marketing tools.
High‑impact projects participation in key product and educational campaigns.
Competitive compensation attractive salary and bonus system.
Modern work culture collaborative environment focused on quality and growth.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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