Influencer & Partnership Specialist
Bucharest
Marketing – Marketing RO /
Full-time /
Hybrid
XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.
We are a certified Great Place to Work company.
Responsibilities:
- Developing and implementing local marketing strategies and campaigns with influencers on all social media platforms
- Identifying, onboarding and managing relationships with strategic influencers or content creators
- Planning, executing and adapting influencers' campaigns and promotional activities (including coordination with local and global team)
- Negotiating terms and coordinating with Legal & Compliance on agreements with influencers
- Monitoring, analyzing and reporting on influencers' KPIs, business results and ROI
- Managing influencers' budgets and optimizing spending efficiency
- Coordinating marketing support, materials and brand guideline alignment for influencers
- Managing the communication with influencers via dedicated platforms, direct contact and organizing dedicated educational and networking events or webinars for influencers
- Ensuring influencers adhere to brand guidelines, contract terms and regulatory requirements
Requirements:
- Proven ability to build connections from scratch and directly manage relationships with content creators (influencers) or their managers
- Prior experience, an active creator network, or an understanding of the influencer landscape in Romania (or a proven track record of rapidly scaling partnerships in new CEE markets)
- Strong understanding of financial markets, trading, personal finance, or investing (fintech background or genuine passion and trading/investing experience)
- Hands-on experience in campaign planning, execution, deal negotiation, and contract management
- Track record of analyzing performance metrics, tracking KPIs, and optimizing ROI within assigned budgets
Nice to have:
- Background working in-house or agency-side for fintech, trading, banking, crypto, or financial services brands
What we offer:
- Private medical care (health insurance)
- Fitness/gym card
- Flexible remote work with remote work compensation
- Extra day off for every 3 years of seniority
- Glasses subsidy/reimbursement.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
