Marketing Automation Specialist

Multiple
Marketing – Marketing Operations /
Full-time /
Hybrid
Marketing Automation Specialist – Cyprus, Greece or Remote

The Role:
We are seeking a Marketing Automation Specialist to join our team. In this role, you will manage and maintain the company’s marketing automation platform, ensuring its full potential is utilised for executing multi-channel campaigns effectively.

The main responsibilities of the position include:

    • Develop, implement and maintain automated multi-channel campaigns in collaboration with the relevant teams
    • Monitor and analyse campaign performance metrics
    • Provide insights and recommendations to improve campaign performance
    • Assist in managing and cleaning data
    • Stay up-to-date with the latest marketing automation trends, best practices and industry developments 
    • Build and test flows and content per channel
    • Conduct thorough tests to assure the quality of new and existing campaigns
    • Coordinate with Content and Translation teams
    • Document and maintain platform processes and procedures

Main requirements:

    • BSc/MSc in marketing or related field
    • 2 year experience as a Marketing Automation Specialist , or proven experience in a similar role
    • Deep understanding of Marketing Automation platforms and how they work
    • Meticulous attention to detail and understanding of A/B testing
    • Excellent communication and collaboration skills
    • Very good written and verbal skills in English

Benefit from:

    • Attractive remuneration package
    • Intellectually stimulating work environment
    • Continuous personal development and international training opportunities
All applications will be treated with strict confidentiality!