Senior Content Writer
Multiple
Marketing – Content /
Full-time /
Hybrid
Senior Content Writer – Cyprus, Greece or Remote
The Role:
We are looking for a passionate and creative Senior Content Writer to join our Content Team. As a Senior Content Writer specialising in ad copy, you will take a role in creating high-impact, persuasive content across various channels. Your expertise will be crucial in shaping our brand’s messaging and ensuring consistency across all marketing initiatives.
The main responsibilities of the position include:
- Develop and implement content strategies that align with the company's objectives and target audience.
- Write, edit, and proofread compelling content for a variety of platforms, including social media ads, Google Ads, display ads, email campaigns, print advertisements, and landing pages.
- Ensure all content aligns with our brand voice and messaging guidelines, maintaining consistency across all marketing materials.
- Ensure all content is optimized for search engines and follows best practices for SEO.
- Analyze content performance metrics and use data to refine content strategies and improve engagement.
- Tailor content to specific audience segments, understanding the unique needs and motivations of each group to maximize engagement and conversions.
- Create a culture of experimentation by developing and implementing A/B tests to optimize content performance and enhance quality.
- Work closely with cross-functional teams to gather insights, ensure consistency, and align content with marketing campaigns and product launches.
- Stay updated on industry trends and competitor strategies to inform and improve content.
- Provide guidance and mentorship to junior writers, helping them develop their skills and grow within the team.
Main requirements:
- Bachelor’s degree in Marketing, Communications, Journalism or a related field.
- At least 5 years of experience in content marketing including experience in creative ad copy.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of SEO and content optimization.
- Ability to translate complex ideas into clear, engaging content.
- Familiarity with analytics tools (e.g., Google Analytics) to track content performance.
- Strong interpersonal skills and the ability to work effectively in a team-oriented environment.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Native in English.
- Proficient in Microsoft Office Suite.
Benefit from:
- Attractive remuneration package plus performance related reward
- Intellectually stimulating work environment
- Continuous personal development and international training opportunities
All applications will be treated with strict confidentiality!
