Performance Marketing Executive (Mobile App)
Greece
Marketing – Performance Marketing /
Full-time /
Hybrid
Performance Marketing Executive (Mobile App) – Cyprus, Greece, or Remote
The Role:
We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.
Main responsibilities:
- Develop and execute performance marketing strategies for app campaigns across various platforms.
- Conduct targeted audience research tailored to app users.
- Analyse campaign data to optimise app-specific metrics and user engagement.
- Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.
- Manage advertising budgets to ensure a strong ROI in app marketing campaigns.
- Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.
- Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.
- Stay updated on industry trends and technologies to refine campaign strategies.
Main requirements:
- BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
- At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.
- Proven experience in an app-first business environment, especially in the financial services or gaming industry.
- In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).
- Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., data.ai).
- Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.
- Excellent communication and interpersonal skills.
- Strong attention to detail.
- Very good knowledge of English.
- Advanced Microsoft Excel skills.
Benefit from:
- An attractive remuneration package, plus performance-related rewards.
- Intellectually stimulating work environment.
- Continuous personal development and international training opportunities.
All applications will be treated with strict confidentiality!
