Performance Marketing Executive (Mobile App)

Marketing – Performance Marketing /
Full-time /
Performance Marketing Executive (Mobile App) – Cyprus, Greece, or Remote

The Role: 

We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.

Main responsibilities:

    • Develop and execute performance marketing strategies for app campaigns across various platforms.
    • Conduct targeted audience research tailored to app users.
    • Analyse campaign data to optimise app-specific metrics and user engagement.
    • Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.
    • Manage advertising budgets to ensure a strong ROI in app marketing campaigns.
    • Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.
    • Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.
    • Stay updated on industry trends and technologies to refine campaign strategies.

Main requirements:

    • BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
    • At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.
    • Proven experience in an app-first business environment, especially in the financial services or gaming industry.
    • In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).
    • Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e.,
    • Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.
    • Excellent communication and interpersonal skills.
    • Strong attention to detail.
    • Very good knowledge of English.
    • Advanced Microsoft Excel skills.

Benefit from:

    • An attractive remuneration package, plus performance-related rewards.
    • Intellectually stimulating work environment.
    • Continuous personal development and international training opportunities.
All applications will be treated with strict confidentiality!