Marketo Specialist ( 6month contract)
Finchley Central, North London
Marketing – Product Marketing /
Contract. Full-time /
Hybrid
Vision RT is a rapidly growing MedTech which is transforming radiation therapy for cancer patients, helping to make it more accurate, effective and comfortable. We are the inventors of, and the market leaders in, Surface Guided Radiation Therapy (SGRT). This technology uses advanced 3D cameras to track surface data, for more guidance across every step of the radiotherapy workflow.
Our SGRT solutions are used in 24 out of the 25 “Best Hospitals for Cancer,” as tracked by US News & World Report.
We’re one of Britain’s fastest-growing private tech companies, as recently recognised by the 2025 Sunday Times 100 Tech list. We’re also the proud winners of a 2024 King’s Award for Enterprise, the UK’s most prestigious accolade for business excellence.
With around 300 employees globally, and offices in the UK, Poland & the USA, Vision RT operates independently as part of the Danish company William Demant Invest A/S - one of the world’s largest investors in healthcare companies. Vision RT staff members have the security and reach that comes with being part of a large global enterprise, combined with the freedom and agility of a startup.
This is a company with strong values, a clear mission and a bright future. It’s an exciting and rewarding place to work.
The Marketo Specialist will be responsible for setting up email campaigns, events and nurture paths, sorting interaction data and delivering relevant reporting on activity and outcomes.
Our primary marketing automation tool is Adobe Marketo, and the successful candidate will be a digitally-savvy, quick learner with extensive experience of Marketo (Marketo Expert Certification preferred) or similar marketing automation system.
Experience with sorting data on Excel is a prerequisite for applying for this role and experience with computer programming or coding would be a plus.
Although this is very much a marketing automation role, the successful candidate would work within a small marketing team, with lots of opportunities to hone other skills. We manage a full slate of campaigns, events, websites, and digital outputs. As we continue to grow and innovate, we’re looking for talented individuals to join us. This role is perfect for someone who thrives in a fast-paced environment, is highly organized, and can manage multiple projects with tight deadlines.
Key responsibilities
- Lead Management & Scoring – Maintain a clean database, implement lead scoring, and optimize segmentation for targeted campaigns.
- Campaign Execution – Set up and execute email campaigns, nurture programs, and automation workflows in Marketo.
- Event & Webinar Support – Manage event registrations and integrations with third-party platforms for webinars (Experience with ON24 would be ideal but not essential).
- Reporting & Analysis – Track and report on campaign outcomes, lead engagement, and conversion metrics to optimize future performance.
- Website Management – Upload and manage content on WordPress to support marketing initiatives.
- Data & Segmentation – Work with customer data to refine segmentation strategies and improve personalization.
- Marketing Strategy – Support the development of digital marketing strategies to increase engagement and drive conversions.
Essential Skills & Experience
- Marketo expertise, with experience in lead management, scoring, segmentation, and automation (Marketo expert certification is a plus).
- Strong understanding of email marketing best practices and campaign execution.
- Basic HTML & CSS skills for making edits to emails and landing pages.
- Ability to manage multiple projects and meet tight deadlines.
- Strong problem-solving skills and a detail-oriented mindset.
- Enjoy working in a fast-paced, constantly changing environment where no two days are the same
- Desirable skills & experience
- Familiarity with ON24 or other webinar platforms.
- Experience with third-party integrations and data management.
- Understanding of logic statements, programming, or coding for automation enhancements.
Desirable skills & experience
- Familiarity with ON24 or other webinar platforms.
- Experience with third-party integrations and data management.
- Understanding of logic statements, programming, or coding for automation enhancements.
Vision RT is an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment and development without regard to race, colour, religion, sexual orientation, gender, national origin, disability, or protected veteran status.
