Field Sales Representative
West Germany
Lattiz – Germany /
Fixed Term and Full Time /
On-site
We have an exciting new opportunity - a Field Sales Representative position (6-month fixed-term contract) to work in West Germany for our new client- Lattiz!
About Lattiz:
Lattiz, developed by FrieslandCampina, one of the world’s largest and most innovative dairy cooperatives, is revolutionizing the hospitality industry with its unique milk frothing system. By combining cutting-edge machines with specially crafted milk products, Lattiz delivers consistent, barista-quality milk foam at the touch of a button and offers you the opportunity to be part of bringing this innovation to more cafés, restaurants and hotels
Overall purpose of the role:
As a Sales Representative for Lattiz, you will be responsible for driving new business development and expanding existing partnerships within the Horeca, Convenience, and Coffee market. With a strong hunting mindset, you identify potential opportunities, approach key decision-makers, and develop them into long-term, profitable relationships.
Your focus will be on high-traffic coffee locations operating in organized formats – such as clusters or chains under one owner with between 5 to 50 outlets. Leveraging your market knowledge and network, you will position Lattiz as the preferred solution and ensure strong visibility in this competitive space.
As a native German speaker with excellent English skills, you are comfortable operating in an international environment while also bringing a deep understanding of the local market. This role is perfect for someone who thrives in a fast-paced Horeca environment, loves engaging with people, and is motivated by making a real impact on sales performance and customer connection.
Key Accountabilities:
- Win new businesses and proactively identify, target, and acquire new accounts within the Horeca, Convenience, and Coffee markets
- Grow existing partnerships and expand Lattiz’s footprint across multiple locations within existing partner networks
- Deliver sales targets through a proactive hunting approach, structured account planning, and consistent pipeline management
- Leverage market knowledge & network to identify opportunities, track competitor activity, and strengthen Lattiz’s position in the coffee market
- Represent the brand at customer meetings, trade events, and industry forums, ensuring professional and impactful presence
Person Specification:
- Experienced Sales Representative or Account Manager, ideally within the Horeca, Convenience, or Coffee market
- Ideal for someone ready to step up into a bigger commercial role
- Proactive, target-driven personality with a strong ability to identify, approach, and convert new business opportunities
- Solid understanding of the coffee industry, Horeca sector, and convenience channels; an existing network in the market is a strong advantage
- Strong interpersonal and negotiation skills
- Independent, structured, and able to manage a sales pipeline effectively, while staying flexible in a fast-moving environment
- Confident and professional in customer interactions and industry events, representing Lattiz with energy and credibility
- Native-level German with excellent English communication skills (spoken and written)
- Valid driver’s license required; willingness to travel regularly within the assigned region West Germany
What do we offer:
- Full time- 37.5 hrs , 5 days per week ,9am-5.30pm
- 6 months fixed term contract
- 2500-3000€ monthly salary plus uncapped commission structure
- Must be fully flexible between Mon-Sat
- Regular travel across the west of Germany, inc. Friesland Campina head office in Netherlands
- Must have a valid German driving license, car will be provided
- Mileage and travel covered within budget
€2,500 - €3,000 a month
plus uncapped commission
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
