Principal Product Manager, Accessibility
Copenhagen
Product & Technology – Product & Development - Accessibility /
Full-Time /
Hybrid
Siteimprove helps organizations build inclusive, compliant digital experiences across digital content, reducing legal risk while improving customer experience for everyone. Accessibility is also becoming a board-level priority globally (e.g., WCAG-aligned regulations and the European Accessibility Act), and our customers need a partner who can help them move from reactive compliance to proactive governance and continuous improvement.
We’re hiring a Principal Product Manager to lead a major slice of our Accessibility pillar, owning a high-impact problem space end-to-end and raising the bar on product craft across the team.
What you will be doing
- Lead product strategy & outcomes
- Own the product strategy for your domain: vision → bets → roadmap → results.
- Define and drive metrics (e.g., activation, retention, remediation throughput, issue recurrence, compliance readiness, customer retention influence).
- Make smart tradeoffs across customer value, time-to-impact, technical feasibility, and go-to-market leverage.
- Run continuous discovery with customers and users (accessibility leaders, developers, marketers, compliance teams).
- Use qualitative + quantitative insights to identify the highest-leverage problems.
- Write crisp problem definitions, success metrics, and decision docs; socialize them early and often.
- Partner tightly with Design and Engineering in a true “trio” model.
- Break big bets into shippable increments; deliver value continuously.
- Ensure solutions are usable, accessible, secure, and enterprise-ready.
- Align with GTM (Sales, CS, Marketing), Support, and Enablement to ensure successful launches and adoption.
- Build clear product narratives: positioning, value props, packaging implications, and customer-facing messaging.
- Influence executive and stakeholder decisions with data, clarity, and strong product judgment.
- Coach PMs and cross-functional peers on product craft: discovery habits, strategy clarity, writing, prioritization, and decision-making.
- Establish reusable frameworks, templates, and operating cadence for your domain (PRDs, opportunity canvases, experiment plans, launch checklists).
Practice world-class product discovery
Deliver with excellence (with engineering + design)
Drive cross-functional alignment
Raise the bar for the org
What we will require of you
- 8+ years in Product Management (or equivalent), with experience shipping B2B SaaS at scale.
- Strong product sense: you can turn ambiguity into clear problem statements, coherent strategies, and simple solutions.
- Demonstrated success leading complex cross-functional initiatives with engineering and design.
- Excellent written + verbal communication; you write docs people actually read.
- Comfort with data: you can define metrics, interpret funnels/cohorts, and combine data with qualitative insight.
- High ownership mindset: you act like a GM for your domain.
What we will love about you
- Accessibility domain experience (WCAG, ADA, EAA), compliance workflows, or enterprise governance products.
- Experience building workflow products (triage → assign → fix → verify), and/or automation/AI-assisted systems.
- Integrations/platform experience (APIs, webhooks, partner ecosystems, CMS, design/dev toolchains).
- Experience influencing packaging/pricing or multi-product suites.
- Familiarity with regulated enterprise customers and security/compliance constraints.
