Principal Product Manager, Accessibility
Copenhagen
Product & Technology – Product – Accessibility /
Full-Time /
Hybrid
Siteimprove helps organizations build inclusive, compliant digital experiences across digital content, reducing legal risk while improving customer experience for everyone. Accessibility is also becoming a board-level priority globally (e.g., WCAG-aligned regulations and the European Accessibility Act), and our customers need a partner who can help them move from reactive compliance to proactive governance and continuous improvement.
We’re hiring a Principal Product Manager to lead a major slice of our Accessibility pillar, owning a high-impact problem space end-to-end and raising the bar on product craft across the team.
- You’ll be the DRI across our accessibility domain (examples):
- Remediation workflows & automation (turning issues into fixes, at scale)
- AI-assisted accessibility (trusted guidance + safe automation)
- Document accessibility (PDF and beyond)
- Governance & reporting (policy, standards, audit readiness)
You won’t just “run a roadmap.” You’ll find the right customer problems, align stakeholders, and drive measurable outcomes.
What you will be doing
Lead product strategy & outcomes
- Own the product strategy for your domain: vision → bets → roadmap → results.
- Define and drive metrics (e.g., activation, retention, remediation throughput, issue recurrence, compliance readiness, customer retention influence).
- Make smart tradeoffs across customer value, time-to-impact, technical feasibility, and go-to-market leverage.
Practice world-class product discovery
- Run continuous discovery with customers and users (accessibility leaders, developers, marketers, compliance teams).
- Use qualitative + quantitative insights to identify the highest-leverage problems.
- Write crisp problem definitions, success metrics, and decision docs; socialize them early and often.
Deliver with excellence (with engineering + design)
- Partner tightly with Design and Engineering in a true “trio” model.
- Break big bets into shippable increments; deliver value continuously.
- Ensure solutions are usable, accessible, secure, and enterprise-ready.
Drive cross-functional alignment
- Align with GTM (Sales, CS, Marketing), Support, and Enablement to ensure successful launches and adoption.
- Build clear product narratives: positioning, value props, packaging implications, and customer-facing messaging.
- Influence executive and stakeholder decisions with data, clarity, and strong product judgment.
Raise the bar for the org
- Coach PMs and cross-functional peers on product craft: discovery habits, strategy clarity, writing, prioritization, and decision-making.
- Establish reusable frameworks, templates, and operating cadence for your domain (PRDs, opportunity canvases, experiment plans, launch checklists).
What we will require of you
- 8+ years in Product Management (or equivalent), with experience shipping B2B SaaS at scale.
- Strong product sense: you can turn ambiguity into clear problem statements, coherent strategies, and simple solutions.
- Demonstrated success leading complex cross-functional initiatives with engineering and design.
- Excellent written + verbal communication; you write docs people actually read.
- Comfort with data: you can define metrics, interpret funnels/cohorts, and combine data with qualitative insight.
- High ownership mindset: you act like a GM for your domain.
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Remote or Hybrid – EU, UK, Canada, or United States
What we will love about you
- Accessibility domain experience (WCAG, ADA, EAA), compliance workflows, or enterprise governance products.
- Experience building workflow products (triage → assign → fix → verify), and/or automation/AI-assisted systems.
- Integrations/platform experience (APIs, webhooks, partner ecosystems, CMS, design/dev toolchains).
- Experience influencing packaging/pricing or multi-product suites.
- Familiarity with regulated enterprise customers and security/compliance constraints.
Siteimprove is an equal opportunity employer
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
