Instructional Designer
Minneapolis, Minnesota
Customer First – Professional Services /
Full-Time /
Hybrid
The Instructional Designer (Mid-Level) designs and develops high-quality online learning experiences that drive measurable performance outcomes in a rapidly evolving corporate environment. This role combines strong instructional design fundamentals with design thinking, design for application (performance-based practice), critical thinking, and the thoughtful use of AI to accelerate innovation and scalability. The ideal candidate is an advanced multimedia producer (e-learning, video, and visual design), comfortable working across an LMS ecosystem, and capable of managing multiple projects with basic-to-intermediate project management rigor.
What you will be doing
- Instructional Design and Learning Strategy
- Lead end-to-end development of online learning experiences (needs analysis through evaluation), ensuring alignment to business goals and learner performance outcomes.
- Apply design thinking practices (empathize, define, ideate, prototype, test) to create learner-centered solutions that improve adoption, proficiency, and behavior change.
- Translate complex concepts into clear, engaging instruction using effective information architecture, storytelling, scenario design, and assessment strategy.
- Design for application by building practice-forward learning (workflows, simulations, scenarios, guided exercises, challenge-based tasks) that supports on-the-job transfer.
- Partner with SMEs and stakeholders to define learning objectives, success criteria, and measurement plans (knowledge checks, skill demonstrations, and outcomes).
- Adaptive and Data-Informed Learning
- Contribute to adaptive learning experiences (e.g., branching pathways, recommendations, modular progression) to personalize instruction and reduce time-to-proficiency.
- Use learner and business insights (completion data, feedback, support trends, etc.) to continuously iterate and improve learning effectiveness.
- AI-Enabled Innovation and Efficiency
- Embrace AI tools responsibly to improve efficiency and quality in tasks such as prototyping, drafting, editing, accessibility checks, media scripting, and localization, and assess the output for accuracy, brand consistency, and more.
- Help develop internal guidelines and repeatable workflows for AI-assisted design and content creation.
- Multimedia and Digital Production Excellence
- Develop high-end e-learning and multimedia assets, including interactive modules, video-based learning, microlearning, and digital job aids.
- Conduct video production tasks: scripting support, editing, audio cleanup, motion graphics/light animation as appropriate, and publishing for learning delivery.
- Produce polished visual assets (graphics, layouts, infographics) aligned to brand standards and accessible design requirements.
- Learning Technology and LMS Enablement
- Build, test, and publish courses in the LMS; manage basic course structure, quizzes, completion rules, and basic reporting.
- Partner with LMS administrators to assess course issues and address escalations.
- Project Management and Cross-Functional Collaboration
- Actively participate in multiple simultaneous projects using basic-to-intermediate project management practices (timelines, risk identification, status reporting, and stakeholder coordination).
- Facilitate reviews and feedback cycles with clear version control and decision tracking; ensure on-time delivery without sacrificing quality.
- Other
- Perform other related duties as assigned
What we will require of you
- Bachelor’s degree in Education, Instructional Design, Learning Experience Design, Educational Technology, Communications, or a related field.
- 3+ years of experience developing online learning in a corporate or B2B environment (customer education, enablement, L&D, or product training).
- Demonstrated expertise in producing modern e-learning and multimedia (interactive modules, video editing, graphic/visual design).
- Proficiency with at least one major authoring tool (e.g., Articulate Storyline/Rise, Evolve, or equivalent) and comfort learning new tools quickly.
- Working knowledge of LMS administration from a course-creator perspective (publishing, testing, reporting basics, learner experience).
- Basic-to-intermediate project management experience using common PM tools and practices.
- ·Strong consulting and communication skills: able to clarify ambiguity, ask incisive questions, and guide stakeholders to practical decisions.
- Ability to thrive in a fast-changing environment—balancing speed, quality, and stakeholder needs.
- Siteimprove supports and encourages non-traditional CVs when it comes to professional background, as outcomes matter most. There are many ways toward the right combination of experience and training that provide the required knowledge, skills, and abilities for this role.
- Travel as needed
What we will love about you
- Master’s degree in Instructional Design, Educational Technology, Learning Sciences, UX/LXD, or related field.
- Experience designing adaptive or personalized learning experiences (branching, diagnostics, role-based pathways, recommendation logic).
- Familiarity with accessibility and inclusive design practices (e.g., WCAG/Section 508-informed design choices) and building accessible multimedia.
- Experience with video-based learning workflows (storyboarding, voiceover direction, captioning coordination, publishing standards).
- Exposure to learning evaluation models and outcome measurement (e.g., performance metrics, experimentation, etc.).
- Experience supporting or contributing to a learning design system (templates, standards, SOPs, QA checklists).
In addition, we hope you will appreciate:
- Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
- Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
- Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.
$72,400 - $90,500 a year
The pay for the successful candidate will depend on various factors, including work location, relevant knowledge, skills, qualifications, and experience.
