Marketing Manager, Bowling Entertainment Equipment
Mechanicsville, VA
Capital Equipment - US – General Manager Product Management /
Full-time/Exempt /
Remote
This role will drive marketing strategy and content creation for key growth products within QubicaAMF’s portfolio of bowling entertainment capital equipment. Initially this role will be heavily focused on marketing the revolutionary EDGE String pinspotter, a ground-breaking product that is leading its category and transforming the bowling sector.
You’ll be part of a passionate and highly motivated international team, where the most successful are both leaders and doers. We are creating the products of tomorrow, today, and driving bowling and entertainment forward. Your expertise and efforts will play a critical (and rewarding) part of bringing people together for a lifetime of striking moments
Esssential Functions / Competencies/Qualifications
- Responsible for driving bowling entertainment capital equipment marketing worldwide, with key focus on the USA and other growth markets.
- Own creation of marketing, advertising and promotional strategy and plans for bowling entertainment capital equipment products. Drive execution. Evaluate effectiveness, adjust as necessary to improve results.
- Build relationships with customers. Capture their stories and experiences to create and deliver a continuous flow of success stories, testimonials, and business cases for key strategic products.
- Collaborate with product management, marketing communications, sales and product users to deliver product positioning, messaging, collateral, sales tools, and web/digital tools that resonate with target customer segments.
- Ensure product pages on the website contain the right content and flow for investors, are kept current, and have the proper SEO to ensure we appear in typical searches investors would make.
- Support product management as needed to ensure materials and tools to support sales teams.
- Provide insights to product management and product development to help inform product strategy and development going forward.
- Supervisory Responsibilities
- This position has no direct supervisory responsibilities.
- Competencies/Qualifications
- Demonstrated success developing and executing effective product marketing and brand awareness campaigns.
- Strong executor with a proven to establish goals, priorities, work plans, and to execute with successful results.
- Willing to own and lead the “big things” but also “get dirty” with day-to-day when needed.
- Excellent written, verbal and presentation skills.
- Able to work flexible hours, including outside of traditional office hours, due to global presence.
- Travel required
- Able to travel domestically and internationally, a valid passport is required (25% travel on average)
- Required education and experience
- 7+ years of product marketing or related experience.
- Bachelor’s degree in product marketing, business, or related field.
$105,000 - $125,000 a year
