AI Content Strategy Lead

Netherlands - Amsterdam

PDT – Data Science & AI /

1. Role: Permanent /

Hybrid

Who We Are

At Prosus, we improve everyday life for billions across the globe through cutting-edge technology. As a leading global consumer internet group and one of the world's largest technology investors, we nurture and support industry-leading businesses that empower individuals and enrich communities. We are proud to lead the charge in AI innovation, making significant strides in this transformative field. With operations in over 100 countries, our extensive global portfolio includes over 90 companies. We drive progress in sectors such as online classifieds, food delivery, payments & fintech, and edtech, consistently pushing the boundaries of technology.

Role Overview

The AI Content Strategy Lead translates the cutting-edge work of Prosus' AI team into compelling narratives that inspire, educate, and drive adoption - both internally and externally, with a special focus on the engineering and tech community. This role is part storyteller, part educator, part technologist, and part marketer, turning complex AI innovations into accessible content that builds Prosus' reputation as an AI leader and accelerates AI adoption across the portfolio.

What You'll Do

Content Creation & Storytelling

By working hand-to-hand, daily, with the Prosus AI team, transform AI projects, research, and innovations into engaging content: blog posts, case studies, whitepapers, videos, presentations
Create technical content that makes complex AI initiatives (AI agents, autonomous systems, large commerce models) simple and actionable
Develop compelling narratives about AI's impact across Prosus businesses for internal and external audiences
Ghost-write thought leadership pieces for AI leadership team

Communications & Enablement

Partner with Group Communications to create internal AI content that educates and inspires Prosus employees
Develop AI learning materials, playbooks, and case studies for portfolio companies
Produce monthly/quarterly AI team updates, highlights, and success stories in collaboration
Create content for internal events, town halls, and leadership meetings
Partner with Group Communications to create AI content that educates and inspires Prosus employees

Event & Campaign Support

Create content for AI House events, workshops, and community gatherings
Support recruitment with compelling AI stories
Develop content for AI-focused campaigns and initiatives across the organization

What We're Looking For

Experience

4-6 years in technical content, developer relations, product marketing, or consulting (ideally McKinsey, BCG digital practices)
Background in technology with a clear pivot toward communication/content roles
Proven portfolio of technical content that translates complexity into clarity
Experience in tech media, tech events (TechCrunch, The Verge, Protocol), or tech company communications

Capabilities

Technical credibility: engineer, data scientist, or technologist who can engage credibly with AI teams and understand the work deeply
Storytelling: Exceptional writer and communicator who finds the human angle in technical innovations
Simplification: Gift for making complex AI topics accessible without dumbing them down
Content velocity: Can produce high-quality content quickly across multiple formats
Audience awareness: Knows how to tailor messaging for different audiences (execs vs engineers vs public)

Backgrounds We'd Love

Former software engineer or data scientist who moved into DevRel, product marketing, or consulting
Strategy consultant from tech/digital practices or technical writer or content lead from top tech companies
Journalist or editor from tech media
Event content lead from major tech conferences

Mindset

Curiosity-driven learner who stays current with AI trends and research
Comfortable working with minimal direction - you find the stories worth telling
Collaborative spirit; works well with technical teams who may not naturally think about communications
Entrepreneurial; willing to build this function from scratch

Not Required But Valued

Active social media presence or personal blog on AI/tech topics
Speaking experience at tech conferences or meetups
Video production or podcast hosting experience
Design sensibility and familiarity with content tools

What We Offer

Global Impact: Play a crucial role in shaping the future of global commerce.
Growth Opportunities: Expand your expertise through diverse global challenges and unique opportunities.
Innovative Culture: Join a forward-thinking team that values strategic insights and fosters continuous innovation.
Creative Environment: Engage in work that encourages creativity and constant improvement.
Collaborative Atmosphere: Benefit from autonomy and self-management in a supportive and positive workspace.
Hybrid Work: Experience the satisfaction of our flexible model tailored to balance work and life.
Competitive Compensation: Enjoy a salary package that reflects your skills and contributions.
Comprehensive Benefits: Enjoy a range of benefits including gym reimbursement, health insurance for family members, a fully employer-funded pension, free Dutch lessons, bike plan, discount platform, lunch allowance, free office snacks, access to 300k+ online courses, and full public transport reimbursement with an NS Business Card.

More About Prosus & Our Culture

At Prosus, we’re building businesses that empower communities on a global scale. Guided by our core values, Innovation, Results, People, Impact, and Entrepreneurship, we push boundaries, encourage collaboration, and create an environment where diversity and inclusion thrive.

We improve the everyday lives of 2 billion people through the best talent: 30,000 across our owned companies and 200,000 across our group. Our brands, like iFood, OLX, PayU, Stack Overflow, and Tencent, are changing the way people live and work. Looking ahead, we believe AI has the power to transform lives, solve real-world challenges, and unlock opportunities on an unparalleled scale. That’s why our mission is clear: to build an AI-first world that benefits billions.

We value curiosity, ownership, and resilience. We hire people who take initiative, embrace change and bring fresh perspectives to everything they do. For a deeper look at our journey and future plans, explore our latest Annual Report. Stay up to date with our latest news to see what makes Prosus stand out. Learn more at www.prosus.com.

Our Diversity & Inclusion Commitment

We respect the dignity and human rights of individuals and communities wherever we operate in the world. Building an inclusive workplace where everyone feels welcome and can thrive is critical for us. We provide access to education, which helps everyone understand the important role they play and the positive impact they can have.

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