CRM Team Lead
Paphos / Barcelona / Krakow
Marketing /
Full Time /
Remote
About Finom
Finom is a European tech startup headquartered in Amsterdam—and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
Over the past two years, our team has fuelled exponential growth, securing $50 million in investments and propelling us into hyper-growth mode. We’re on track to become a unicorn start-up, backed by global funds like General Catalyst (known for supporting Airbnb, HubSpot, KAYAK, and Stripe). Finom has expanded its reach across 10+ EU countries, with a strong presence in key markets like Germany and France.
At Finom, we’re not just redefining the entrepreneurial experience—we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
We are looking for a CRM Team Lead to join our team and drive the performance of our customer engagement efforts at Finom. In this role, you will lead a team of CRM managers, optimize multi-channel communications, and implement data-driven strategies to boost activation, engagement, and retention. You will balance strategic vision with hands-on execution, ensuring our CRM efforts deliver measurable business impact.
If you’re an experienced CRM professional with strong leadership skills and a passion for data-driven marketing, we’d love to hear from you!
What you will be doing
- Lead and manage a team of 2+ CRM managers, ensuring timely and high-quality execution of all company communications.
- Develop and implement a CRM strategy to enhance channel performance and drive business growth.
- Plan, execute, and optimize campaigns across email, SMS, push notifications, in-app banners, and WhatsApp.
- Work closely with the Growth team to design and implement lifecycle marketing automations.
- Manage and optimize CRM tools, including Exponea and Twilio, to ensure efficiency and scalability.
- Develop segmentation strategies to personalize communications and improve engagement.
- Monitor and continuously improve operational and engagement metrics (deliverability, open rates, click rates, CTOR, and conversion rates).
- Identify opportunities for automation throughout the user journey, including setting up triggered communications.
- Provide regular reporting and insights to key stakeholders.
Who you are
- 5+ years of experience in CRM, with a strong track record of independently planning and executing communication campaigns.
- Experience leading a distributed team, ensuring transparency and timely delivery of tasks.
- Expertise in Exponea (primary marketing automation tool) and Twilio for WhatsApp and SMS. Experience with HubSpot, Klaviyo, or CDPs (e.g., Twilio Segment, Rudderstack) is a plus.
- Process-oriented mindset with a focus on documentation and continuous improvement.
- Strong analytical skills, proficiency in SQL, and ability to analyze channel performance and conversion rates.
- Excellent stakeholder management skills, fostering transparency and alignment across teams.
- Curiosity and willingness to explore new channels, integrations, and automation opportunities.
- Fluent in English; additional European languages (Spanish, French, German, etc.) are a plus.
Working format:
Cyprus: Relocation package is provided.
Spain: we are only able to hire candidates who possess a DNI (for Spanish nationals) or an NIE (for foreign nationals). Relocation support is not provided.
Poland: employment will be under 'Umowa o Pracę' (UoP). Relocation support is not provided.
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us, working from our elegant offices in Paphos (Cyprus) and Amsterdam (the Netherlands), with upcoming hubs in Poland and Spain. Enjoy the flexibility of traveling and working in a remote/hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
