Marketing Automation Manager
Cyprus / Barcelona / Krakow / Paphos / Poland / Warsaw
IT /
Full Time /
Remote
About Finom
Finom is a European tech startup headquartered in Amsterdam—and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
Over the past two years, our team has fuelled exponential growth, securing $50 million in investments and propelling us into hyper-growth mode. We’re on track to become a unicorn start-up by 2025, backed by global funds like General Catalyst (known for supporting Airbnb, HubSpot, KAYAK, and Stripe). Finom has expanded its reach across 10+ EU countries, with a strong presence in key markets like Germany and France.
At Finom, we’re not just redefining the entrepreneurial experience—we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
The position is open at the company hubs: Cyprus, Spain, and Poland.
Cyprus: Relocation package is provided.
Spain: we are only able to hire candidates who possess a DNI (for Spanish nationals) or an NIE (for foreign nationals). Relocation support is not provided.
Poland: employment will be under 'Umowa o Pracę' (UoP). Relocation support is not provided.
About the Role:
- We are looking for a highly skilled MarTech Lead with a strong background in marketing technologies and automation to drive the technological transformation of our marketing processes. The successful candidate will play a pivotal role in designing and implementing a sophisticated marketing technology stack aimed at optimizing user segmentation, enhancing multi-channel communications, and improving the effectiveness of our marketing budget.
- This position requires deep expertise in MarTech systems, data-driven marketing, and automation, as well as a technical mindset capable of building and maintaining complex integrations across various platforms. The ideal candidate will act as a bridge between marketing and technology teams, driving solutions that lead to measurable improvements in marketing performance.
Key Responsibilities:
- MarTech Stack Implementation & Optimization:
- Own the architecture, configuration, and optimization of the entire MarTech stack (e.g., tools for data management, user segmentation, multi-channel communication, predictive analytics).
- Design and implement automation solutions that enhance marketing performance, improve campaign targeting, and optimize budget efficiency.
- Identify and integrate the latest marketing technologies to improve the user journey, streamline communication channels, and maximize the effectiveness of marketing campaigns.
- Implement tools to automate user data enrichment, advanced segmentation, and the multi-channel orchestration of communication across email, SMS, social media, and paid media platforms.
- Develop and implement data-driven strategies to improve marketing ROI, including advanced analytics tools, predictive models, and real-time tracking solutions.
- Collaborate with internal teams to build data pipelines that support real-time decision-making, campaign tracking, and optimization of user targeting.
- Continuously explore new marketing technologies and data solutions to ensure the MarTech stack is at the cutting edge of innovation.
- Act as the key liaison between marketing, product, and technology teams to ensure alignment of technical implementations with strategic marketing objectives.
- Lead a small but highly effective team of marketing professionals, providing guidance and support on the use of marketing technologies and automation.
- Mentor the team on the latest trends in marketing technologies and ensure they are equipped to make data-driven decisions.
- Oversee the implementation and management of CRM systems and automation platforms such as Salesforce, HubSpot, or Marketo, ensuring seamless integration with the broader MarTech stack.
- Lead efforts to build and maintain automated workflows that personalize user experiences, improve customer retention, and drive higher conversion rates.
- Optimize existing marketing tools and platforms, ensuring that they are used to their full potential, and identify new tools to further enhance marketing efficiency.
Data-Driven Marketing & Performance Optimization:
Collaboration & Leadership:
Marketing Automation & Campaign Execution:
Requirements
- Proven experience in a leadership role focused on marketing technology, automation, and performance optimization.
- Strong technical expertise with MarTech tools and platforms (e.g., Bloomreach, Exponia, Amplitude, Salesforce, HubSpot) and experience in configuring and integrating them to meet business goals.
- Deep understanding of user segmentation, data management, and multi-channel marketing automation.
- Experience working with analytics tools (e.g., Google Analytics, Tableau) to measure and optimize marketing performance.
- Familiarity with cloud platforms (e.g., AWS, GCP) and an understanding of how they support marketing technology infrastructures.
- Technical mindset with the ability to design and manage IT architecture related to marketing automation and user data processing.
- Knowledge of performance marketing, data enrichment, and user segmentation best practices.
- English proficiency at B2 level or higher, with the ability to lead technical discussions and present complex solutions clearly.
- Experience with machine learning and AI-driven marketing solutions (e.g., predictive analytics, personalization engines).
- Familiarity with growth marketing frameworks (e.g., AARRR funnel) and the ability to integrate data-driven strategies into MarTech systems.
- Knowledge of DevOps practices or experience in working closely with DevOps teams to implement scalable solutions.
- Experience in scaling marketing operations across multiple regions or markets is a plus.
Preferred Skills:
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us, working from our elegant offices in Paphos (Cyprus) and Amsterdam (the Netherlands), with upcoming hubs in Poland and Spain. Enjoy the flexibility of traveling and working in a remote/hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
