Brand Director
Amsterdam / Barcelona / Paphos / Krakow / United Kingdom
Marketing /
Full Time /
Hybrid
About Finom
Finom is a European tech startup headquartered in Amsterdam—and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
Over the past two years, our team has fuelled exponential growth, securing $50 million in investments and propelling us into hyper-growth mode. We’re on track to become a unicorn start-up by 2025, backed by global funds like General Catalyst (known for supporting Airbnb, HubSpot, KAYAK, and Stripe). Finom has expanded its reach across 10+ EU countries, with a strong presence in key markets like Germany and France.
At Finom, we’re not just redefining the entrepreneurial experience—we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
About the Role
We are seeking an experienced and passionate Brand Director to oversee the implementation of our corporate identity and tone of voice guidelines, manage rebranding efforts, and develop comprehensive brand communication strategies for our brand.
Key Responsibilities:
- Manage the implementation of corporate identity and tone of voice guidelines to ensure brand consistency.
- Oversee rebranding initiatives for sub-entities, as necessary.
- Collaborate with the CMO and cross-functional teams to develop and execute comprehensive brand strategies aligned with the company’s objectives.
- Maintain the company’s brand identity, including visual elements, messaging, and tone of voice, ensuring consistency across all channels and touchpoints.
- Work with product development teams to align new products with the overall brand strategy.
- Provide creative direction to internal and external teams to ensure high-quality brand-related assets.
- Contribute to the development and execution of integrated marketing campaigns that drive brand awareness, engagement, and loyalty.
- Conduct market research and competitor analysis to inform brand strategy and decision-making.
- Define KPIs, measure the effectiveness of brand initiatives, and regularly report on brand performance.
- Ensure alignment and integration of brand strategies and initiatives across various internal teams.
- Represent the company’s brand values and foster a strong brand culture internally and externally.
- Build the team from the ground up.
Objectives:
- Increase Brand Awareness: Develop and implement strategies to enhance brand visibility and recognition among the target audience.
- Improve Brand Perception: Ensure consistent messaging and brand experiences to improve brand sentiment and reputation.
- Foster Brand Loyalty: Implement strategies to cultivate strong customer relationships and build brand loyalty.
Required Strengths and Skills:
- Proficiency in managing brand identity, tone of voice, and design guidelines.
- Strong communication skills for collaborating with stakeholders and partners.
- Ability to conduct market research, analyze data, and derive insights.
- Experience in managing complex projects within timelines and budgets.
- Design or Copywriting Strength: Expertise in either design or copywriting, capable of challenging and building brand assets.
- Professional proficiency in English; additional languages (French or German) are a plus.
- 5-7 years of experience
- Experience building a brand and creative team from scratch
- Worked with at least two European markets
- Consumer IT services and E-Commerce in the background is a plus
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us, working from our elegant offices in Paphos (Cyprus) and Amsterdam (the Netherlands), with upcoming hubs in Poland and Spain. Enjoy the flexibility of traveling and working in a remote/hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Next Steps
Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within the next few days.
Standard interview process:
- Application Review - 3 - 5 days
- Recruiter Interview - 30 min -45 min
- Hiring Manager Interview - 45 min - 1 hour
- Test Task - up to 1 hour
- Final Interview - 45 min - 1 hour
- Offer
Please note the order and duration of each step can vary depending on the type of position and seniority level.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
