Assistant Manager - Product Marketing

Gurgaon, India /
Payments India - Marketing and PR /
Full-time
About PayU 
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers. 

As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day. 

The role of Product Marketing will focus on collaborating cross-functionally with the Product,
Marketing and Sales teams, and other members of the UX and Partnership team to drive growth strategy,
awareness, and adoption of existing and new product/features.

Job Responsibilities:

· Study the company's existing and future products
· Follow and analyze market trends to position the product
· Collaborate with Product and Sales team, develop and execute go-to-market strategies for new products
and features
· Develop product positioning and messaging that resonates with customers and differentiates our product
from the competitors
· Create content for all product collaterals such as sales & marketing decks, landing pages, e-books,
blogs, product videos, social media posts, webinars, etc.
· Lead marketing campaigns for up selling and cross selling existing and new products launches via using
all available marketing channels - email and SMS marketing, web and app notifications, influencer
marketing, online ads, etc.

Preferred Background and Experience – Must Have

· Experienced in working on B2B – SaaS and Fintech products
· Product Marketer with at least 2-3 years of relevant domain experience
· Should have prior experience in developing and executing range of Product GTMs and marketing
campaigns
· Excellent presentation, written and verbal communication
· Working knowledge of Mass Email Solutions, Google Analytics, Heat Maps, Web Trends
· Strong analytical skills
· Ability to take complete responsibility and ownership
• Should be organized and methodical
• Should be able to work well under pressure
About us:  
At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more www.payu.com 

Our Commitment To Building A Diverse And Inclusive Workforce 
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.