CRM Associate

Bangalore, India /
Credit - Marketing and PR /
About PayU 
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers. 

As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day. 

Role: CRM Associate
Location: Bangalore/ Mumbai/ Gurgaon/ Pune
Entity: PayU Finance
Job Responsibilities:
·         The person would be the owner of the relationship with the customer across all channels like PUSH, SMS, Email, Whatsapp, IVR, journeys, bots etc
·         Work closely with the product team to get necessary events added on CleverTap so that communication can be customised as per user cohorts
·         Build custom segments and journeys to improve retention across segments; Build custom journeys for activation of users using CRM channels
·         Ensure that the right messaging is communicated on the right channel
·         Establish framework, ground rules and best practices for CRM channels
·         Plan and implement A/Bs to experiment with campaign content, channel, frequency, and cohorts. Manage activities/campaigns with designated digital media agencies to ensure campaign execution, effectiveness, and optimization
·         Collaborate with marketing and product teams to maintain a consistent brand voice and message across all programs / campaigns
·         Make and present periodical reports to management on campaigns/activities completed with KPI’s achieved and plans for upcoming campaigns in-line with overall strategy
·         Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
·         Create segmentation of the audience based on their profile and behaviour by leveraging standardized models & set goals for each segment.
·         Work collaboratively with the copywriters, designers, and our tech team to develop content and landing pages.
Requirements to be successful in this role:
·         2-4 years of relevant experience with CRM, preferably a SaaS product.
·         Deep understanding of CRM tools like Netcore / CleverTap or similar with understanding of campaigns & journeys
·         Knowledge of HTML/CSS, MS Office, & GSuite
·         Knowledge of email design with a creative eye is a big plus.
·         Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc
·         Technical understanding of deliverability challenges for email and push notifications.
·         Comfortable with handling large data sets in excel
Strong analytics skills to understand and optimize the performance of the campaign
About us:  
At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more 

Our Commitment To Building A Diverse And Inclusive Workforce 
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.