Assistant Manager - Product Marketing
Gurgaon, India
Payment – Payments India - Marketing and PR /
Hybrid
About the team:
The role of Product Marketing will focus on collaborating cross-functionally with the Product,
Marketing and Sales teams, and other members of the UX and Partnership team to drive growth strategy,
awareness, and adoption of existing and new product/features.
What you’ll be doing:
- · Study the company's existing and future products
- · Follow and analyze market trends to position the product
- · Collaborate with Product and Sales team, develop and execute go-to-market strategies for new products
- and features
- · Develop product positioning and messaging that resonates with customers and differentiates our product
- from the competitors
- · Create content for all product collaterals such as sales & marketing decks, landing pages, e-books,
- blogs, product videos, social media posts, webinars, etc.
- · Lead marketing campaigns for up selling and cross selling existing and new products launches via using
- all available marketing channels - email and SMS marketing, web and app notifications, influencer
- marketing, online ads, etc.
What are we looking for?
- · Experienced in working on B2B – SaaS and Fintech products
- · Product Marketer with at least 2-3 years of relevant domain experience
- · Should have prior experience in developing and executing range of Product GTMs and marketing
- campaigns
- · Excellent presentation, written and verbal communication
- · Working knowledge of Mass Email Solutions, Google Analytics, Heat Maps, Web Trends
- · Strong analytical skills
- · Ability to take complete responsibility and ownership
- • Should be organized and methodical
- • Should be able to work well under pressure