Business Analyst - Marketing Data Analytics
Bangalore/ Gurgaon / Mumbai
Payment – Payments India - Data Science /
Full-time /
Hybrid
About PayU
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers.
As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day.
The Team
Our audiences team develops deep user insights based on hundreds of millions of transactions in India. The role is with the PayU India Innovations team, with specific focus on creating digital Insights from PayU Payments data to improve effectiveness of marketing spends of clients. PayU Payments data has emerged as a powerful source of information.
Example use cases are:
1. Identifying HNI users requiring wealth management product for a Banking partner
2. Identifying consumers with passion for travel for holiday lifestyle company
3. Identifying credit-worthy cosumers with propensity for personal loan
4. Identifying digitally savvy consumers for online banking products
5. Identifying affluent food lovers for dining business
Joining our audiences team offers you the chance to make a difference to wide range of businesses in a rapidly growing market. Deep insights driven customer management and acquisition are critical drivers of growth and profitability of virtually every business today. Therefore, PayU Innovations is building out its digital insights and AI/ML capabilities and will continue to do so in the coming years. You will be able to help shape the efforts at PayU towards this objective.
The Opportunity:
· Work with client for audience analytics practice from understanding requirements to campaign execution and tracking.
· Track, report and analyze marketing campaign performance and develop automated reports
· Serve as the main point of contact for all the client communication and become owners of a particular industries.
· Identify growth opportunities within client portfolios and communicate them to the Client Lead
· Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutions
· Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)
Requirements and Skills to be successful in this role:
· 2+ years of experience as a Marketing Analyst or similar role.
· Undergraduate or graduate degree in a quantitative field; MBA is a plus.
· Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategies
· Strong experience with SQL. Python knowledge will be a plus.
· Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction
· Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines
· High-energy individual with a go-getter instinct and positive attitude.
Requirements to be successful in this role:
- Requirements and Skills to be successful in this role:
- · 2+ years of experience as a Marketing Analyst or similar role.
- · Undergraduate or graduate degree in a quantitative field; MBA is a plus.
- · Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategies
- · Strong experience with SQL. Python knowledge will be a plus.
- · Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction
- · Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines
- · High-energy individual with a go-getter instinct and positive attitude.
About us
At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more www.payu.com
Our Commitment To Building A Diverse And Inclusive Workforce
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.
