Marketing Segment Senior Analyst
Bogota, Colombia
GPO LATAM – GPO LATAM - Sales /
Full-time /
Hybrid
About PayU
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers.
As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day.
About the role
- As a Marketing Segment Senior Analyst, you will be responsible for the SMB business in product marketing, mass communications, attraction, conversion, retention and working hand in hand with a public relations and advertising agency with an initial focus on Colombia and Peru but with Latam-wide objectives.
What you will do
- Attraction, Conversion, Retention campaigns and development with key customer
- Paid advertisement to achieve the target number of sign-ups
- Organic campaigns
- Activation and reactivation campaigns
- On-boarding initiatives
- Develop attraction, activation, reactivation, and retention campaigns.
- focused on bringing sign ups to the funnel and early activation
Colombia:
Peru:
What you need to succeed
- Bachelor degree in Business administración, Marketing, Design or similar.
- 3+ years experience in an agency or corporate communications.
- Excelent verbal and written communication skills in English.
- Experience with E-commerce
- Knowledge of Digital; digital campaigs
- Use Google Labs, Instagram and Facebook
- Know how manage the agency and know what to ask of it
About us
At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more www.payu.com
Our Commitment To Building A Diverse And Inclusive Workforce
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.
