Market Development Manager
Responsibilities
-
Define and own a clear bioprocessing market strategy, including priority segments, use cases, customer profiles, competitive positioning, routes to market, and investment choices.
-
Establish ONI as a valued analytical partner across bioprocess development, process characterization, and quality-relevant research workflows.
-
Define the business requirements, portfolio priorities, and strategic partnerships needed to translate ONI’s instruments, software, reagents, services, and scientific expertise into high-value customer outcomes. 1. Market Strategy & Business Ownership
-
Quantify the addressable market and prioritize segments such as biologics, advanced therapies, extracellular vesicles, nanoparticles, and other high-value bioprocess applications where ONI can create a differentiated position.
-
Own market performance reviews, identify gaps early, and recommend investment, sequencing, or course corrections to the executive team.
-
Build the capabilities, operating cadence, and cross-functional alignment needed for the market to mature into a standalone business vertical.
-
Own the annual business plan, market forecast, growth targets, and performance indicators for the bioprocessing segment.
2. Portfolio Strategy & Business Development
-
Own the commercial business case and prioritization for bioprocessing workflows, ensuring Product, Applications, R&D, Product Marketing, and Commercial teams execute against agreed market priorities. Create business cases and market requirements for application notes, validation studies, software capabilities, reagents, services, and future product development.
-
Translate market and customer intelligence into recommendations for portfolio investment, workflow prioritization, pricing, packaging, partnerships, and commercial strategy.
-
Partner with Product Marketing on positioning, messaging, launch planning, campaigns, and sales content, while retaining accountability for overall segment strategy and business outcomes.3. Strategic Partnerships & Ecosystem
-
Develop relationships with bioprocess leaders, KOLs, reference laboratories, biopharma companies, CDMOs, technology providers, and industry consortia.
-
Represent ONI at relevant industry meetings, conferences, working groups, and executive customer forums.
-
Build a network of advocates who strengthen ONI’s scientific reputation and create commercial pull-through.
Identify and develop strategic alliances, co-development opportunities, channel relationships, and ecosystem partnerships that expand ONI’s market position.4. Commercial Enablement & Execution
-
Partner with Commercial leadership to ensure Sales, FAS, Customer Success, and distributors are aligned around priority customers, use cases, qualification criteria, and segment growth objectives.
-
Establish the operating cadence, performance metrics, and field-feedback mechanisms needed to support consistent execution across regions.
5. Voice of Customer & Cross-Functional Leadership
-
Define the strategic voice-of-customer framework and ensure customer insights are gathered across scientific needs, workflow friction, buying criteria, adoption barriers, competitive activity, and emerging trends.Convert insights into prioritized actions for Product, R&D, Marketing, Applications, Customer Success, Operations, and Commercial leadership.
-
Lead through influence across functions, resolve trade-offs, and maintain shared accountability for market outcomes.
Candidate profile
The successful candidate combines scientific credibility with commercial judgment and the energy to build a market before every answer is known.
-
Typically 10+ years of relevant experience across life-science tools, bioprocessing, biopharma, analytical technologies, market development, product management, strategy, or commercial leadership.
-
Demonstrated success creating a market, launching scientific workflows or products, developing strategic accounts, and converting technical value into measurable commercial growth.
-
Strong understanding of bioprocess development and characterization; experience in biologics, cell and gene therapy, extracellular vesicles, nanoparticles, advanced analytics, or adjacent modalities is highly valued.
-
Experience developing business plans, market models, portfolio recommendations, pricing or packaging strategies, and executive-level investment cases.
-
Credibility with scientists, process-development leaders, senior biopharma stakeholders, partners, and commercial teams.
-
Ability to lead globally and cross-functionally without relying on formal authority; comfortable moving between strategy, customer discovery, technical detail, and execution.
-
Advanced degree in a relevant scientific or engineering discipline preferred; MBA or equivalent commercial experience is advantageous.
-
Willingness to travel globally as required to develop customers, partners, teams, and markets.
At ONI, we understand that a fulfilling career involves more than just challenging work - it's about enjoying a well-rounded experience. When you become a part of our team, you not only contribute to groundbreaking research but also enjoy a range of benefits designed to enhance your life both inside and outside the workplace.