B2B Marketing Manager
Bucharest, Romania
OLX – Marketing /
Hybrid
WELCOME TO OLX
At OLX, we work together to build a more sustainable world through trade.
We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people around the world every month, through its well-loved consumer brands including OLX, Otodom, Property24.
Join OLX and see how far you can go.
A typical day at OLX Group, as a B2B Marketing Manager, will involve:
- Create, implement, and measure the B2B Marketing strategy
- Manage the budget for all B2B marketing initiatives
- Drive the GTM strategy and lead generation for marketing
- Collaborate with cross-functional teams, such as product development, sales, and customer support, to ensure a unified approach for B2B clients
- Work with the CRM team to attract, convert, engage, and communicate with new and existing audiences to attract new clients, generate leads, and increase OLX's B2B reputation
- Collaborate with Performance Marketing (acquisition & conversion)
- Collaborate with external agencies and vendors to execute marketing initiatives
- Collaborate with the sales team to align marketing efforts with sales goals and objectives
- Conduct market research and competitive analysis to identify trends, opportunities, and threats
- Analyze and measure the effectiveness of B2B / B2C marketing campaigns/initiatives and adjust strategies accordingly
- Create and implement with agencies the B2B Social Media and PR strategy
- Plan and execute events, workshops, webinars, or conferences to enhance brand visibility and generate leads
- Develop compelling marketing collateral, including presentations, case studies, and white papers
- Develop content and write copy, when necessary, to support marketing activities and optimization
What will you need to be successful in this role?
- 3+ years of hands-on marketing experience in a B2B role
- An experienced marketer with a strong command of integrated marketing communications, especially B2B marketing and public relations
- Demonstrated ability to manage the budgeting process and use analytical skills
- A marketer with experience in performance and lifecycle marketing is a plus
- Proven track record in delivering marketing campaigns that drive sales growth
- Data savvy and analytical: An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time
- Be tactical: one of your key strengths is executing plans, go-to-market and project management
- Be vocal, honest, and loyal: your opinion always matters
- Be responsible, accountable, and professional Fluent in Romanian and English Excellent communication skills
What can you expect from us and what do we offer?
- The opportunity to be a part of an international group, working for the market leader in sales ads
- Very rich package of benefits (monthly performance bonus, health insurance, flexibility of benefits)
- Possibility to work in a hybrid mode
- A dynamic and friendly work environment where doing your job with pleasure and enjoying the journey is much more important than rules and hierarchy
- We invest in your professional development and you will have the opportunity to be in contact with professionals from all over the world
- Being able to make your own smart choices
Why join OLX?
At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.
Diversity, Equity and Inclusion at OLX
At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.
If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you.
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