Digital Copywriter
Johannesburg, South Africa
AutoTrader – Marketing /
Full-time /
On-site
WELCOME TO OLX
At OLX, we work together to build a more sustainable world through trade.
We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people around the world every month, through its well-loved consumer brands including OLX, Otomoto, Property24.
Join OLX and see how far you can go.
Are you a Digital Copywriter, that's creative, a strategic thinker. You can deliver compelling copy and content for our platforms. If so you might just be interested in joining the AutoTrader team.
Skills Required
- Creativity: Ability to generate fresh, engaging, and innovative ideas for content and campaigns.
- Copywriting Expertise: Strong writing, editing, and proofreading skills with the ability to produce clear, persuasive, and original copy.
- Social Media Savvy: Experienced with social media platforms and best practices, including managing content calendars and social campaigns.
- Project Management: Organised and detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines.
- Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively with team members and stakeholders.
- Analytical Skills: Ability to analyse and measure the effectiveness of content and campaigns, using insights to drive improvements.
Key Responsibilities
- Craft high-quality, engaging copy for brand campaigns, social media, video, UX interfaces, marketing campaigns, newsletters, brand materials, and other content as needed.
- Write clear and compelling copy for products & user interfaces for all target markets, ensuring a cohesive brand voice across all digital touchpoints.
- Create compelling and clever copy for brand campaigns including slogans, call to actions & taglines.
- Write and structure copy that moves digital users - visitors and customers - toward accomplishing a goal in an intuitive way.
- Conceptualise & create effective hooks to drive engaging content across various platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) to increase brand awareness and drive user engagement.
- Assist in developing creative concepts for marketing campaigns that align with brand strategy. Assist in conceptualising and managing a brand & content calendar for all social media platforms, ensuring consistent and relevant content that drives engagement and brand awareness.
- Research & present key digital & social media insights and trends using data, including keyword research tools, to inform the content concepts.
- Present creative concepts to key stakeholders.
- Assist in the creation of written briefs for podcasts and shows/interviews, ensuring content is on-brand and meets strategic objectives.
- Interpret copywriting briefs to understand project requirements.
- Edit and proofread copy to ensure standards are met.
- Work closely with the marketing team and other departments to ensure a unified brand voice and message across all channels.
- Drive brand consistency across all communications
- Keep abreast of digital and advertising trends in accordance with industry best practices.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in content creation, copywriting, or a similar role within the marketing/advertising industry.
- A strong portfolio of work demonstrating a range of content and copywriting skills.
- Experience with content management systems, SEO principles, and digital marketing tools is preferred.
Your portfolio of work needs to be included in your application.
Why join OLX?
At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.
Diversity, Equity and Inclusion at OLX
At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.
If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you.
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