CRM Marketing Specialist
Poznań, Poland / Warsaw, Poland
OLX Group – Marketing /
Full-time /
Hybrid
WELCOME TO OLX
At OLX, we work together to build a more sustainable world through trade.
We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people around the world every month, through its well-loved consumer brands including OLX, Otodom, Property24.
Join OLX and see how far you can go.
As part of the EU CRM Marketing team, you will focus on growing engagement and retention across Otodom (PL), Imovirtual (PT), and Storia (RO), with a strategic emphasis on Otodom. You will design, deliver, and scale user journeys, and expand CRM capabilities by launching a new marketing automation tool. Collaboration with Brand Marketing, MarTech, Data Analysts, and EU CRM marketers is essential. You will report to the Senior Head of CRM Marketing for Europe, within a team of approximately 10 people. This hybrid role is available in Poland, with Poznań and Warsaw as preferred locations.
What responsibilities will you get when working with us?
- Developing marketing automation campaigns aimed at growing engagement and retention across 3 Real Estate platforms: Otodom (PL), Imovirtual (PT), Storia (RO), with strategic focus on Otodom;
- Preparing launch of a new CRM tool in cooperation with the MarTech team, ensuring key marketing needs are effectively addressed;
- Identifying and prioritising upcoming opportunities with a data-driven approach, building a clear roadmap;
- Testing, assessing business impact and scaling proven solutions across 3 markets;
- Taking active part in measurement framework evolution in cooperation with analysts and data scientists;
- Developing blueprints enabling a scaled approach to CRM Marketing at EU-level.
What will you need to be successful in this role?
- You possess English fluency - allowing you to express your thoughts smoothly and easily in an international environment;
- 2-4 years of experience in Marketing - specific CRM / Engagement / Retention / Product Marketing experience is an advantage. Experience growing usage of digital platforms and / or products is an advantage;
- You have experience working with technology and product teams on implementation projects;
- You are data-driven and are able to explain business impact through detailed analysis;
- You are user-centric and able to identify insights and design end-to-end consumer journeys;
- You are an entrepreneur, feeling comfortable to build completely new solutions, rather than focusing only on optimisation;
- You are accustomed to working in matrix or other complex environments and are able to cope with a good degree of ambiguity.
What do we offer?
- Flexibility to work in a hybrid mode (3 days in the office);
- Annual Bonus based on your performance;
- Customizable benefits on MyBenefit platform (e.g. Multisport card, medical package, insurance, tickets, vouchers, and many more);
- Laptop and mobile phone (per your preference);
- Open selection of training e-courses (including but not limited to Udemy, Coursera, etc.);
- Prospective job in ones of the largest RE classifieds services;
- A team that will help you develop & succeed;
- An environment where you will be given space to take ownership and accountability for your work;
- A company committed to building an inclusive environment for all employees and create equal opportunities;
- A great place to learn within fast-growing, global classifieds' platforms (e.g. Otodom, Obido, OLX, Otomoto, Storia, Imovirtual, etc.).
Why join OLX?
At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.
Diversity, Equity and Inclusion at OLX
At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.
If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you.
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