Marketing Manager
Cape Town, South Africa
Property24 – Marketing /
Full-time /
On-site
Are you an experienced, passionate marketing manager with experience to match, who uses research, data & insights to build effective brand campaigns & drive conversations across multi-media channels.
And meets all the below requirements, then you're the person we're looking for.
Marketing and our Brand
- Ability to plan and execute multi-channel brand strategies
- Demonstrates advanced knowledge in crafting marketing & brand campaigns, and assessing brand impact
- Expert knowledge on brand management, particularly in evaluating marketing contribution to business.
- Capable of developing comprehensive brand briefs & plans with defined value proposition, customer journeys, competition analysis, messaging, budget management
- Managing brand & production agencies for brand campaigns from concept to completion
- Creating campaign timelines and relevant media channels to reach brand KPI’s
- Experience in utilizing brand trackers, brand guidelines, understanding consumer journeys and has experience in managing external agencies.
- Creating detailed go to market plans for 360º brand campaigns and coordinating internal and external stakeholders.
- Creating & curating engaging social media schedules & campaigns, managing community interactions to enhance brand presence & ensuring a cohesive brand message.
- Monitoring & reporting social media performance through analytics while staying updated on the latest social media trends and platform changes.
- Copywriting ability & creating communication for both products, UX briefs, sales collateral & comms
- Ability to facilitate & co-ordinate industry events for all target markets (where relevant)
Digital Marketing
- Advanced knowledge of online marketing channels, such as social media, search engines, email, and mobile apps
- Expertise in digital marketing channels, including SEO, SEM, social media marketing, PR, email marketing, and content marketing.
- Using CRM software to manage customer data, interactions, and segmentation to improve customer engagement and retention.
- Monitoring performance marketing across channels (Google Ads, Facebook etc) to to improve marketing ROI
Data and Research
- Analyze data to uncover insights, using marketing tools to track KPIs and ROI,
- Analysis and reporting across multi-media platforms
- Analyzing, and presenting data to meet business objectives and preparing required monthly reports and presentations
- Monitoring competitors & delivering relevant data & insights to drive business decisions
- Experience in research methodology & execution, conducting various consumer & customer market research studies to identify customer preferences, market trends, and competitive insights
- Manage internal and external research projects across all target markets from concept to completion and where necessary with independent research houses
Management and Leadership
- Effectively communicates marketing objectives & supervises team members & agencies to ensure KPIs are met
- Demonstrates skillful leadership by guiding and motivating the team delegating tasks, and establishing clear goals.
- Provides tailored feedback and coaching opportunities for individual development.
Knowledge
- 5+ years as a marketing manager/in a similar role
- An excellent understanding of brand and advertising communications as well as digital marketing
- Experience with Google Adwords, Google Analytics, content marketing, CRM, video, email marketing, online PR, social media marketing
- Deep understanding of marketing research methodologies & implementation
- Excellent written communication
- Proficiency in Keynote, Google Slides, Excel/Google sheets, Google docs
Skills
- Digital marketing expertise & strong analytical skills for campaign performance analysis
- Proven track record in brand campaigns & product launches as well as growing brand & digital metrics
- Articulate with excellent command of the English language, as well as excellent written communication
- Ability to maximize productivity and manage deadlines with strong attention to detail
Be part of something that matters
If you have vision and you're passionate about the same things as we are, we'd love to meet you.
At Property24 we put a lot of effort into creating an environment that will produce world class solutions. We allow team members to take ownership of their work and see it through from beginning to end, whilst drawing on the experience of the other very talented people around them. As a team we discuss problems, brainstorm, and settle on the best solution.
