Remote | Lead Marketing Analyst (remote)
Remote Europe /
OLX Group – Marketing /
WELCOME TO OLX
At OLX, we shape the future of trade to unlock the hidden value in everything.
We help people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more, all via our network of trading platforms. Our 10,000 colleagues help to serve 300 million people around the world every month, through 20 well-loved local brands such as OLX Autos, Otomoto, and Property24.
Lead Marketing Analyst - Marketing Analytics
Together with the Marketing Technology team, Marketing Analytics is responsible for building the product, technology, and data foundations that enable local and central marketers to do their job efficiently. This is a fresh team put together to tackle the topic with 100% focus.
As the Lead Analyst, you will lead a team of Marketing Analysts. The mission starts with building the foundations of OLX Europe’s central marketing reporting and tracking mechanisms. This progresses towards extending the data foundation to help automate paid marketing efforts, and helping marketing make smarter spending choices to optimize for specific conversion types or ROI. Over time, this team is expected to help shape the central marketing strategy, as well as the product/tech strategy to innovate on our owned media and in-product marketing tools -- extending and building on our marketing communication automations capabilities, consolidating our content properties (such as blogs), and creating highly integrated capabilities for our marketers to use, to help us get full amplification of marketing initiatives.
You will be collaborating closely with other product functions such as User Communications (SMS/email/push), Core Web Experience, User-to-User Comms (chat/call) and Onboarding, Data Science, Data Engineering, and the business owners in Europe.
What you will be doing:
Shape the analytical foundations of central marketing reportingBuild and maintain our central marketing reporting stack with the help of the Marketing Technology teamDrive discussions and alignment around:How we define and measure acquisition/retention/engagementWhat advanced attribution models should we utilize and evolve into over timeCollaborate with other teams to enable them to implement strong go-to-market strategies for new capabilities being developed across the product, through marketing insights
Experience in advanced marketing analytics and technology - ideally within an international set-up and at a high-traffic consumer Internet or e-commerce company
Advanced SQL skills, Python and R a strong plus.
Understanding of data products (e.g. data pipelines, data warehouses, data viz). Experience with A/B testing from hypothesis formulation to assessment of the results and shaping learnings into recommendations
Data storytelling skills.
Excellent written and verbal communication, and ability to turn data and numbers into meaningful stories, explaining the "why" behind the "what".
Curiosity – initiative to dig into the why, what & how
You are experienced with modern marketing technologies (e.g. automated performance marketing optimization, advanced attribution, cross-channel optimization, incrementality testing, etc.)
You understand the underlying technologies and various analytical approaches that drive modern marketing and enable capabilities like:
-Traffic source tracking
- Basic and advanced attribution models
-User segmentation and advanced targeting
-Dynamic in-platform and off-platform owned media
You know the implications of scale and are able to build analytical stacks on top of massive data sources
Experience working with agile product development teams
Excellent written and oral communication skills.
Proficient English is required
What we’ll give you:
Competitive salary and excellent benefits. Work with an international team learning from one another. Any equipment you might need and a company mobile phone. Excellent office location around the corner from Berlin Alexanderplatz, or in a hybrid model.
Inspired and interested in the job? Be encouraged to apply!
If you are ready to apply for this role, it only takes a few minutes to apply using our simple application template. Once submitted online our talent scouts promise to give it serious consideration. We will try to get back to you as soon as possible, and we will respond to every application no matter what.
If you’d like to learn more about us take a look at the other parts of our website or check our blog. And remember, we are equal opportunities employers.
We know the value of a diverse workforce and an inclusive environment. We have seen for ourselves how this enriches our teams and allows people to flourish. We encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role.
Why join OLX?
At OLX, we unlock value in our people. We invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.
We also unlock value for our stakeholders. We are proud of the positive contribution we make to our planet, by enabling more conscious consumption and helping the world make the most of its limited resources through more efficient trade.
And last but not least, we love to unlock value for our customers. Every single month, over 300 million people use our platforms to easily, safely, and conveniently find their perfect home, buy or sell a car, find a great job, sell things they no longer need, or strike a great deal on something they need. And we help thousands of entrepreneurs and businesses find their customers too.
Diversity, Equity and Inclusion at OLX
If you do not meet every single requirement for this role, we would still encourage you to apply. At OLX, we are committed to creating a high performing diverse, inclusive and authentic workplace, we know that we get the best results when we have the broadest range of knowledge, backgrounds, and experiences in our team, and we believe you are at your best when you can bring your whole self to work.
So, if you are excited about this role, but your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, backgrounds, and experiences to consider applying for this role. You may be just the right candidate for this or other roles in our business, and we'd like to hear from you.
We will strive to accommodate all necessary adjustments to support your interview success - please speak to your recruiter about any of these requirements.
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