Senior PPC Manager
London
Marketing – Growth /
Permanent /
Hybrid
About Numan
Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Learn Fast.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
We’re searching for a Senior PPC Manager to lead Paid Search strategy and performance across Google and Microsoft Ads. As part of Numan’s Marketing Centre of Excellence, you will be the go-to expert for all things PPC - ensuring campaigns efficiently reach high-intent audiences while driving scalable growth across every Numan condition.
You will blend hands-on execution with strategic oversight, working closely with channel peers, Creative, and Data teams to develop full-funnel, insight-led campaigns that maximise ROI.
You’ll be:
- Owning end-to-end PPC strategy across Google and Microsoft Ads.
- Leading campaign build, optimisation, and budget management.
- Implementing and refining value-based bidding strategies using Amplitude or first-party data.
- Partnering with Product and Creative teams to ensure best-in-class ad copy, landing pages, and user journeys.
- Running structured tests to improve conversion rates, quality scores, and overall efficiency.
- Collaborating with Paid Social and SEO teams to share learnings and drive integrated growth.
We’re looking for someone who has:
- Extensive experience managing PPC at scale across Google Ads and Microsoft Ads.
- Expertise in Smart Bidding, RSAs, keyword strategy, and conversion tracking.
- Strong analytical skills and comfort using data platforms such as Looker, GA4, or Amplitude.
- Experience managing budgets and reporting performance to stakeholders.
- Excellent copywriting, communication, and collaboration skills.
- Knowledge of attribution models, Marketing Mix Modelling (MMM), and incrementality testing.
It’s a bonus if you have:
- Experience linking first-party conversion data to ad platforms (e.g., CAPI).
- Familiarity with healthcare, regulated markets, or subscription models.
- Experience mentoring or managing other performance marketers.
Our benefits include...
📈 - Share options.
🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
🧸 - Enhanced maternity and parental leave.
💼 - Employee assistance programme (access to therapy, financial planning and discounts).
⚖️ - Generous pension (includes both employee and employer contributions).
💻 - Flexible working options, including a dog-friendly office in Farringdon.
📚 - Personal training and development budget via Learnerbly.
👟 - Wellhub membership, giving you access to over 2,000 locations in the UK.
☕️ - Free office snacks including breakfast items, soft drinks, tea and coffee.
🚲 - Cycle to work scheme.
🚆 - Season ticket loan.
% - Discount on Numan products for your friends and family.
🤲 - Paid volunteering days.
📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
