Paid Social Strategist
London
Marketing – Growth /
Permanent /
Hybrid
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
We’re looking for a Paid Social Strategist to join Numan’s Marketing Centre of Excellence. In this role, you won’t just "run ads", you will be the architect of our paid social engine. You will be responsible for the end-to-end execution of campaigns across Meta, TikTok, and Reddit, with a heavy focus on creative-led growth and technical precision.
This is a role for a "full-stack" marketer who understands that modern paid social success is found at the intersection of high-velocity creative testing and robust data signals. You will work horizontally across Performance, Creative and Datateams to ensure our spend is efficient, our creative is resonant, and our measurement is bulletproof.
You’ll be:
- Managing hands-on execution across Meta, TikTok, and emerging platforms, ensuring accounts are structured for modern, liquidity-driven bidding systems.
- Partnering with the Creative team to brief, test, and scale modular ad formats. You’ll turn performance data into actionable creative insights to fuel our "Learn Fast" culture.
- Designing and running A/B tests and incrementality studies to move beyond platform-reported metrics and find true business value.
- Implementing and optimizing catalog-driven and template-based creative to increase testing velocity without sacrificing quality.
- Deep-diving into tools like Looker and Amplitude to translate raw data into strategic recommendations for Business Unit leads.
We’re looking for someone who has:
- 5+ years of experience in Paid Social, ideally within a high-growth DTC or health-tech environment.
- You know the "back end" of Meta and TikTok inside out—from Advantage+ placements to custom signal integration.
- You understand why an ad works (or doesn't) and can communicate "the why" to designers and videographers.
- You are comfortable with data, Looker, or similar BI tools and understand the nuances of attribution vs. incrementality.
- You thrive in a "Learn Fast" environment where you can pivot based on data while keeping long-term LTV goals in mind.
- Experience working with creative automation in platforms such as Smartly.io, or with dynamic feeds structured creative production workflows.
- Have a strong understanding of Conversion API (CAPI) setups, event design, and server-side tracking to maintain performance in a privacy-first world, alongside the data team.
It’s a bonus if you have:
- Experience in DTC healthcare or regulated markets.
- Familiarity with broader digital channels (PPC, SEO, CRM).
- Agency or in-house leadership experience managing £1m+ monthly spend.
Our benefits include...
📈 - Share options.
🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
🧸 - Enhanced maternity and parental leave.
💼 - Employee assistance programme (access to therapy, financial planning and discounts).
⚖️ - Generous pension (includes both employee and employer contributions).
💻 - Flexible working options, including a dog-friendly office in Farringdon.
📚 - Personal training and development budget via Learnerbly.
👟 - Wellhub membership, giving you access to over 2,000 locations in the UK.
🚲 - Cycle to work scheme.
🚆 - Season ticket loan.
% - Discount on Numan products for your friends and family.
🤲 - Paid volunteering days.
📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
