Senior Paid Social Manager
London
Marketing – Growth /
Permanent /
Hybrid
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
We’re looking for a Senior Paid Social Manager to lead Paid Social growth within Numan’s Marketing Centre of Excellence. You will own end-to-end Paid Social performance, combining creative-led scale with best-in-class technical execution across Meta, TikTok, Reddit, and emerging platforms. This is a senior, hands-on role where you define strategy while going deep into creative systems, signal quality, and platform mechanics to drive sustainable growth in a privacy-constrained, automation-led landscape.
As a senior member of the Growth team, you will set the standard for how Paid Social operates at Numan—how we scale creative, structure accounts for modern bidding systems, and deliver high-quality signals to platforms. You’ll mentor others, influence cross-functional partners, and challenge the default playbook, working closely with Creative, Product, and Engineering to unlock advantage in a highly regulated category while balancing commercial outcomes and brand ambition.
You’ll be:
- Setting Paid Social strategy with a focus on creative-led scale, defining clear testing frameworks, and owning budget allocation.
- Managing campaigns hands-on while setting standards and supporting junior team members.
- Driving structured experimentation across creative, audiences, signals, and funnel design, with clear hypotheses and learnings.
- Partnering closely with Creative, Data, Product, and Brand to connect storytelling, performance, and platform automation.
- Owning Paid Social tracking and signal quality, supported by clear reporting and dashboards.
- Supporting integrated growth initiatives across Paid Social, PPC, SEO, CRM, and ATL.
- Presenting insights and recommendations to senior stakeholders and Business Unit leads.
We’re looking for someone who has:
- 6+ years’ experience in Paid Social, with demonstrable impact on CAC, LTV, payback, and scalable growth.
- Deep hands-on expertise in Meta and TikTok, including creative testing systems, scaling in automation-led environments, and platform mechanics.
- Strong technical understanding of tracking, conversion APIs, signal design, attribution, incrementality, and value-based bidding.
- Proven leadership and mentoring capability, with the confidence to challenge established ways of working.
- Highly data-literate, comfortable working with tools such as Looker, Amplitude, or similar analytics platforms, and translating data into action.
It’s a bonus if you have:
- Experience in DTC healthcare or regulated markets.
- Familiarity with broader digital channels (PPC, SEO, CRM).
- Agency or in-house leadership experience managing £1m+ monthly spend.
Our benefits include...
📈 - Share options.
🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
🧸 - Enhanced maternity and parental leave.
💼 - Employee assistance programme (access to therapy, financial planning and discounts).
⚖️ - Generous pension (includes both employee and employer contributions).
💻 - Flexible working options, including a dog-friendly office in Farringdon.
📚 - Personal training and development budget via Learnerbly.
👟 - Wellhub membership, giving you access to over 2,000 locations in the UK.
🚲 - Cycle to work scheme.
🚆 - Season ticket loan.
% - Discount on Numan products for your friends and family.
🤲 - Paid volunteering days.
📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
