Influencers Lead
London
Marketing – Marketing /
Permanent /
Hybrid
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The Role
We are looking for a Influencers Lead to architect and scale Numan’s creator-led growth engine. This is a high-stakes leadership position designed for a strategic operator who views influencers not just as "brand ambassadors," but as a scalable source of high-converting performance assets.
As the Lead, you won't just manage campaigns; you will own the Influencer P&L, define the measurement framework for incrementality, and build a high-volume UGC machine. You will balance the commercial complexity of Tier 1 "Macro" talent with a rigorous, data-led approach to micro-creator whitelisting. You are a leader who can move seamlessly from high-level board reporting to the "weeds" of creative hooks and CPA optimization.
What you'll do
- Define the 12-month roadmap for Influencer marketing, transitioning the function from a "channel" to a core "growth engine" that fuels our paid social mix.
- Own the seven-figure influencer P&L. You are the North Star for ROI, CAC, and LTV within the creator space.
- Lead the end-to-end strategy for high-volume UGC, specifically optimized for paid social whitelisting (dark posting) to drive immediate conversion.
- Architect and negotiate complex, long-term commercial relationships with "Macro" talent (1M+ followers), managing legal contracting and agent relations at the highest level.
- Design aggressive, performance-based incentive structures including hybrid CPA, revenue share, and equity-based models.
- Partner with Growth and Creative leads to ensure creator assets are the primary fuel for the Meta/TikTok/YouTube auction.
- Build a rigorous testing framework to iterate on hooks, CTAs, and creative angles, moving beyond "vanity metrics" to true incrementality and blended CAC analysis.
- Direct and hold accountable external agencies to ensure a flawless, compliant pipeline of creator content at pace.
We're looking for someone who has
- Extensive experience in Influencer/Growth Marketing within a high-growth D2C scale-up, with a track record of scaling a channel to significant monthly spend.
- Expert-level negotiation skills with Tier 1 talent agents and a deep understanding of contract law and usage rights.
- You are comfortable with data-heavy environments. You understand attribution modelling, whitelisting, and how influencer content interacts with the Meta/TikTok algorithm.
- You know exactly why a 3-second hook works (or doesn't) and can brief creators to produce high-performing, compliant assets for regulated health products.
- Experience managing six or seven-figure monthly budgets and the ability to build the internal processes needed to sustain that volume.
- The ability to distinguish when to play for brand equity and when to push for aggressive, discount-led acquisition.
Our benefits include...
📈 - Share options.
🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
🧸 - Enhanced maternity and parental leave.
💼 - Employee assistance programme (access to therapy, financial planning and discounts).
⚖️ - Generous pension (includes both employee and employer contributions).
💻 - Flexible working options, including a dog-friendly office in Farringdon.
📚 - Personal training and development budget via Learnerbly.
👟 - Wellhub membership, giving you access to over 2,000 locations in the UK.
🚲 - Cycle to work scheme.
🚆 - Season ticket loan.
% - Discount on Numan products for your friends and family.
🤲 - Paid volunteering days.
📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
