Performance Marketing Manager

Growth Marketing – Growth Marketing /
Permanent /
About Numan 

Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to shake off inertia, seize control of their health, and make the most of it. 

To deliver on our transformative mission, we are guided by our 5 company values: 

• Patients first.
• Deliver sustainable results at speed.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The role

The Performance Marketing Manager will play a pivotal role in executing our digital marketing strategy across various channels to drive customer acquisition, engagement, and retention. This individual will be responsible for managing and optimising campaigns to meet KPIs and ROI targets. The ideal candidate is data-driven, with a proven track record of success in performance marketing, particularly within the tech or healthcare sectors.

You'll be:

    • Developing, implementing, and managing digital marketing campaigns that drive traffic, generating leads, and converting users across multiple platforms, including search, social media, display, and video.
    • Continuously measuring and optimising campaign performance, leveraging analytics and A/B testing to improve conversion rate and ROI.
    • Managing the performance marketing budget effectively, allocating spending to achieve the best return on investment.
    • Collaborating with cross-functional teams, including Commercial, Product, Brand, and Content, to ensure campaign alignment with product positioning and brand messaging.
    • Staying abreast of the latest trends and technologies in digital marketing, adopting new and innovative approaches to drive performance.
    • Analysing market and competitor trends to identify growth opportunities and strategic initiatives to enhance market penetration and expansion.
    • Developing and maintaining reporting on all levels of analytics, including ad performance, website traffic, lead generation, and conversions, providing actionable insights to the leadership team.
    • Managing relationships with external platforms and vendors to ensure high-quality execution of marketing campaigns.

We’re looking for someone who has:

    • Previous experience in digital/performance marketing, with a strong focus on analytics and data-driven decision-making.
    • Expertise in managing PPC, SEM, display, and social media advertising campaigns.
    • Used digital analytics and performance marketing tools such as: Google Analytics, Google Ads, Microsoft Ads, Meta Ads Manager, Amazon Ads, Looker, etc.
    • A strong understanding of the healthcare sector and digital health market trends is highly desirable.
    • Exceptional analytical and quantitative skills, with the ability to turn data into marketing insights and actionable strategies.
    • Excellent project management skills, with the ability to lead multiple campaigns and projects simultaneously.
    • Strong communication and team collaboration skills, with the ability to work effectively in a fast-paced environment.

It’s a bonus if you have:

    • A degree in Marketing, Business, or a related field.
Our benefits include..

📈  -  Share options.
🏖  -  25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan). 
🩺  -  Health insurance with Vitality.
🧸  -  Enhanced maternity and parental leave. 
💼  -  Employee assistance programme (access to therapy, financial planning and discounts).
⚖️  -  Generous pension (includes both employee and employer contributions).
💻  -  Flexible working options, including a dog friendly office in Farringdon. 
📚  -  Personal training and development budget via Learnerbly. 
👟  -  Gympass membership, giving you access to over 2,000 locations in the UK. 
☕️  -  Free office snacks including breakfast items, soft drinks, tea and coffee.
🚲  -  Cycle to work scheme.
%   -  Discount to Numan products for your friends and family.
🤲  -  Paid volunteering days. 
📅  -  An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.