Product Marketing Manager
London
Growth Marketing – Growth Marketing /
Permanent /
Hybrid
About Numan
Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to shake off inertia, seize control of their health, and make the most of it.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Deliver sustainable results at speed.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
We are seeking a Product Marketing Manager to drive the growth and development of our Direct-to-Consumer (D2C) offerings. This role sits at the intersection of product, marketing, and customer experience, focusing on elevating our app-based digital experience. By deeply understanding our customers' needs and pain points, you will craft compelling narratives, improve product positioning, and spearhead campaigns that drive engagement and growth ensuring Numan continues to turn traditional analogue services into digital solutions.
If you have a passion for driving digital transformation in the healthcare space and an ability to connect the dots between product features, customer experience, and market opportunities, we’d love to hear from you.
You’ll be:
- Developing and implementing marketing strategies for each treatment area, including positioning, messaging, and value proposition.
- Collaborating with the product development team to ensure a deep understanding of the product features, benefits, and differentiators.
- Conducting market research to identify the needs and interests of our target audience and leverage insights to inform product marketing strategies.
- Working closely with the commercial team to develop positioning, value propositions, and ensure alignment with commercial objectives.
- Planning and executing product launches, working with the marketing and communication teams to ensure coherent and impactful messaging across all channels.
- Measuring and reporting on the performance of product marketing activities, adjusting strategies as needed to achieve product and commercial goals.
- Engaging with patients to gather feedback and insights, using this information to refine product messaging and inform future product development.
- Keeping abreast of market trends and competitive developments, identifying opportunities for growth and differentiation.
We’re looking for someone who has:
- Extensive experience in D2C digital product marketing, with a focus on enhancing customer acquisition and retention through app-based experiences.
- Proven ability to develop targeted marketing strategies that effectively communicate product value across diverse customer segments, directly impacting app engagement and user satisfaction.
- Strong analytical skills, leveraging data-driven insights to translate complex product features into clear, user-centric messaging that resonates within the D2C ecosystem.
- Excellent collaboration and project management skills, coordinating cross-functional teams to deliver seamless app experiences and optimise product lifecycle.
- A creative and strategic thinker, passionate about driving innovation in technology and healthcare through compelling D2C product and app experiences.
It’s a bonus if you have:
- A Bachelor’s degree in Marketing, Business, or a related field, an MBA or advanced marketing degree.
- Worked in the healthcare technology sector or regulated business.
Our benefits include...
📈 - Share options.
🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
🧸 - Enhanced maternity and parental leave.
💼 - Employee assistance programme (access to therapy, financial planning and discounts).
⚖️ - Generous pension (includes both employee and employer contributions).
💻 - Flexible working options, including a dog friendly office in Farringdon.
📚 - Personal training and development budget via Learnerbly.
👟 - Gympass membership, giving you access to over 2,000 locations in the UK.
☕️ - Free office snacks including breakfast items, soft drinks, tea and coffee.
🚲 - Cycle to work scheme.
% - Discount to Numan products for your friends and family.
🤲 - Paid volunteering days.
📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
