Influencers Manager
London
Marketing – Brand /
Permanent /
Hybrid
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
We’re looking for an Influencer Manager to own Numan’s creator-led growth engine. This is a high-impact, senior position designed for a strategic operator who views influencers not just as "brand ambassadors," but as a scalable source of high-converting performance assets.
You will be responsible for building a high-volume UGC machine focused on lower-funnel conversion (CPA/CAC), while simultaneously managing our high-stakes, long-term partnerships with Tier 1 talent.
You'll be:
- Building a data-led influencer strategy where the primary North Star is customer acquisition and ROI.
- Leading the end-to-end sourcing of high-volume UGC, specifically optimised for paid social whitelisting (dark posting) and sparking immediate conversion.
- Owning the commercial relationship, legal contracting, and management of "Macro" talent (1M+ followers) on long-term, strategic partnerships.
- Designing and negotiating, performance-based payout models including CPA, hybrid, and revenue share structures.
- Owning a sizable influencer marketing budget and managing external agencies to ensure flawless execution of both micro-creator volume and top-tier talent campaigns.
- Developing a rigorous testing roadmap for creator content, using data to iterate on hooks, CTAs, and creative angles to lower blended CAC.
- Partnering with Growth and Creative teams to ensure influencer assets are seamlessly integrated into our paid media mix.
We're looking for someone who has:
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Extensive experience in Influencer Marketing
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Deep knowledge of how to brief creator content with specific focus on performance optimisation
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Good understanding of how influencer content can be leveraged within Meta and TikTok advertising, including whitelisting and boosting.
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Proven experience negotiating complex, high-value contracts with Tier 1 talent agents and managers.
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You are comfortable in the "weeds" of the data,measuring CAC, attribution, and incrementality of the influencer marketing outputs.
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Experience directing agencies to ensure they are delivering high-quality, compliant creator pipelines at pace.
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The ability to see the "big picture"—knowing when to push for a discount-code-led micro campaign and when to invest in a long-term brand equity play.
Our benefits include...
📈 - Share options.
🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
🧸 - Enhanced maternity and parental leave.
💼 - Employee assistance programme (access to therapy, financial planning and discounts).
⚖️ - Generous pension (includes both employee and employer contributions).
💻 - Flexible working options, including a dog-friendly office in Farringdon.
📚 - Personal training and development budget via Learnerbly.
👟 - Wellhub membership, giving you access to over 2,000 locations in the UK.
🚲 - Cycle to work scheme.
🚆 - Season ticket loan.
% - Discount on Numan products for your friends and family.
🤲 - Paid volunteering days.
📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
