Partnerships & Growth Manager
We're looking for a Partnerships & Growth Manager to build and own one of Numan's most exciting growth levers. This isn't a traditional affiliate role — it's about spotting opportunity in every conversation and turning it into something that moves the needle.
You'll be architecting creative, high-impact partnerships: barter deals that give us access to engaged audiences, co-branded campaigns, product giveaways, native integrations, and channels we haven't even explored yet. You'll also manage our agency relationship across affiliate marketing, but you don't need to be a technical affiliate expert — we care far more about your instinct for a deal and your ability to make things happen.
If you've thrived in a high-growth challenger brand or fast-moving startup, love the hunt for a new opportunity, and have the tenacity to take an idea from first conversation to live campaign — this role was built for you.
You'll be:
- Owning the Partnerships strategy end-to-end — identifying, pitching, negotiating, and closing deals that drive meaningful growth for Numan
- Leading creative, strategic partnership structures: barter arrangements, audience sharing, product collaborations (think: Oura Ring giveaways), and co-branded campaigns that go beyond standard affiliate mechanics
- Proactively hunting for new channels and partnership models — native integrations, brand-to-brand partnerships, emerging platforms — with a bias for testing and learning fast
- Building and managing a strong pipeline of high-value partners across relevant verticals, from first outreach through to onboarding and activation
- Designing commercially sound deal structures and evaluating profitability, ensuring every partnership delivers genuine ROI
- Managing our affiliate agency relationship day-to-day — holding them accountable, aligning on strategy, and ensuring performance — without needing to be deep in the technical weeds
- Collaborating cross-functionally with brand, creative, product, and CRM teams to bring partnership campaigns to life in a way that feels native to Numan
- Staying close to market trends and competitor activity to identify whitespace opportunities before anyone else does
We're looking for someone who has:
- Proven experience in growth partnerships, brand partnerships, or commercial development at a high-growth challenger brand, startup, or similarly fast-paced environment
- A relentless deal-making instinct — someone who sees a brand and immediately starts thinking about what a partnership could look like
- Experience structuring and closing creative commercial deals beyond standard affiliate — barter, revenue share, product collaborations, co-marketing, audience access arrangements
- Strong commercial acumen: you can build a business case, sense-check a deal structure, and know when to walk away
- Experience managing or overseeing agency or network relationships (affiliate or otherwise), with the ability to direct without being hands-on in every platform
- Outstanding relationship-building skills — you open doors, build trust quickly, and know how to get to yes
- Comfort operating in a regulated or compliance-aware environment, where creativity has to work within guardrails
- A high-tenacity, problem-solving mindset — you don't wait for the perfect brief, you make things work
It's a bonus if you have:
- Experience in a regulated industry (health, fintech, insurance, or similar)
- An existing network of brand and partnership contacts across relevant UK verticals
- Familiarity with affiliate networks (Partnerize, Impact, Awin) or performance marketing fundamentals
- Experience aligning partnership activity with brand identity and tone of voice
