Product Marketing Manager
London / UK - Remote
Commercial – Marketing /
Perm Full time Employee /
Remote
Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Mintec is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.
Join us in contributing to our continued success!
As a senior member of a strong team (reporting to our VP of Marketing), you will shape and execute the GTM strategy to drive measurable commercial growth by developing messaging, collateral and thought leadership that resonates with our target audience.
As a Product Marketing Manager at Mintec, you will play a crucial role in promoting our products and ensuring their successful market positioning. You’ll collaborate closely with cross-functional teams to create compelling messaging, drive content development, and enable our sales force. If you’re passionate about technology, strategic thinking, and driving product success, this role is for you.
Responsibilities
- Develop clear and concise product messaging that resonates with our target audience.
- Create compelling value propositions and positioning statements for our products.
- Ensure consistent messaging across all channels.
- Collaborate with content creators to develop high-quality marketing collateral (e.g., product brochures, case studies, whitepapers) for our clients as well as prospects.
- Craft engaging product narratives that highlight key features and benefits.
- Create content for sales enablement, including battle cards, FAQs, and presentations.
- Work closely with the sales team to equip them with the necessary tools and knowledge.
- Provide training on product features, competitive differentiators, and objection handling.
- Develop sales playbooks and support sales during customer interactions.
- Conduct market research to understand customer needs, industry trends, and competitive landscape.
- Use insights to inform product strategy and roadmap decisions.
- Lead go-to-market strategies for new product launches in the international market.
- Coordinate cross-functional efforts to ensure successful product introductions.
- Monitor product performance post-launch and iterate as needed.
- Work closely with product management, engineering, and design teams.
- Influence product development based on market feedback and customer insights.
- Define key performance indicators (KPIs) for product marketing success.
- Regularly assess product marketing performance, market share, and customer satisfaction.
- Use data-driven insights to refine marketing strategies.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- Proven experience (6+ years) in product marketing or product management, preferably in a technology-focused, SaaS business.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Knowledge of the supply chain, commodities, or market intelligence/research space is strongly preferred. Complex Enterprise Software marketing experience preferred.
- Possess a good understanding of product marketing techniques for high-growth B2B businesses, focusing on SaaS subscriptions.
- Self-starter with a competitive mindset, demonstrating the drive to achieve the best results and a track record of over-achieving in past positions.
- Experience in developing SEO and product-aligned marketing messaging to support revenue development.
- Attention to detail with the ability to understand and disseminate our value to internal and external stakeholders.
- Results Orientated and driven to overachieve goals to improve marketing impact.
Core values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Mintec. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.
In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.
It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.
