Product Marketing Manager (f/m/d)

Esslingen
Marketing – Content Marketing /
Full-time /
Hybrid
Be bold, think big and grow with us! 

We are one of the fastest growing B2B scale-ups in Germany, creating real value for the engineering industry. With our software, we are setting a new standard in the spare parts business, enabling comprehensive market transparency for the first time. To achieve this, we challenge the status quo every day and support our employees in actively shaping their careers and pushing their own boundaries. Become part of a team that can't be stopped, that overcomes challenges together and celebrates success together.
Are you ready? Join the crew! 🚀 

As PMM you will be responsible for the product driven marketing messaging and strategy for PRICE RADAR and PRICE GUIDE.
The Role is an interface function to provide and translate all product related topics to the Go-To-Market organization.

Be part of our success story and join us as  Product Marketing Manager (f/m/d)!

Your Mission

    • Set up the product marketing plan with go-to-market strategy, positioning and launch plan.
    • Competitor Analysis: Build a solid understanding of competitor landscape to help Demand/Content position MARKT-PILOT as a market leader with differentiating value-proposition.
    • Support our Content team with market data (trends & topics), product features and persona insides.
    • Enablement: Creation of collaterals to enable GTM teams.
    • Support GTM to educate them about the strategic positioning of the product to customers, partners, and market influencers.
    • Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters.
    • Positioning our products on selected B2B review sites and platforms as Gartner Peer Insights, G2, Capterra etc.
    • Support MARKT-PILOTs start into Analyst Relations with CEO, VP Engineering, Director Product and VP Marketing.
    • Responsibility (from Product & Marketing) for pitch decks / all decks (min. monthly updates) and key notes.

Your Skills

    • Product Positioning and Messaging: Ability to develop compelling product positioning and messaging that resonates with target audiences and differentiates the product in the market.
    • Market Research and Analysis: Expertise in conducting market research, analyzing industry trends, and understanding customer needs to inform product positioning and marketing strategies.
    • Go-to-Market Strategy: Experience in planning and executing go-to-market strategies, including product launches, promotional campaigns, and sales enablement activities.
    • Cross-functional Collaboration: Strong collaboration skills to work effectively with product management, sales, customer success, and other teams to ensure alignment and drive product success.
    • Content Creation and Management: Proficiency in creating and managing various types of marketing content, such as case studies, whitepapers, webinars, and digital campaigns, to support product marketing initiatives.

Your Benefits

    • Our modern and open scale-up culture gives you the freedom to unleash your creativity within a dynamic and agile team. 💡 
    • Fail Fast, Learn Faster: Feedback here is exactly what it should be - an essential part of your work. 📈 
    • We invest in your growth: Discover our Learning & Development programs - including an L&D budget! 🌱 
    • Flexible working hours and the option to work hybrid. 
    • Rest is important too - 30 days of vacation 🏖️ 
    • Travel by Train: Even MARKT-PILOTS take the train! We subsidize your monthly Deutschland-Ticket! 🚆 
    • Job bikes for those who prefer to travel on two wheels! 🚴‍♀️ 
    • Crew-Love: Look forward to regular team events, exciting gaming sessions, and much more. 🎮️ 
    • Stay Healthy: With a discounted WELLPASS membership and healthy snacks, you can always recharge your batteries. 
    • Corporate Benefits: Discover a variety of attractive offers from top brands with exclusive discounts. 🛒

Fly with us. Become a MARKT-PILOT now!