SEA Manager

Berlin
Commercial – 32.3. eCommerce - Retail Sites /
Full time /
Hybrid
Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.
 
At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives. 
 
Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!
 
We are currently looking for a SEA Manager who will be integral to driving high-level performance across Lovehoney Group. Your focus will be on driving efficient, profitable in-house growth of the Amorana brand across the Swiss and German markets through Google Ads' paid search (SEA) channel, spanning Google, Bing and emerging LLM/agentic shopping platforms. In this role, you will own the SEA strategy for Amorana while contributing expertise to the wider Lovehoney Group SEA team. 

What you will do

  • Develop and execute the SEA strategy for Amorana in line with business goals.
  • Manage spend and budget allocation to meet channel KPIs.
  • Optimise account structure and bidding to maximise profit and drive growth.
  • Conduct keyword research, ad copywriting, and landing page optimisation and testing to grow the account continually.
  • Track and report on channel KPIs, communicating with the wider business and aligning goals with key stakeholders.
  • Stay current with industry trends and best practices to keep LHG's PPC accounts evolving.
  • Work closely within the SEA team to share knowledge, learn from colleagues, and contribute to projects that drive growth across LHG as a whole.
  • Bring specialist strengths (e.g. Shopping expertise, advanced analytics, or AI/automation architecture) to strengthen SEA across both Amorana and Lovehoney Group.
  • Apply AI tools to automate repetitive SEA workflows and free up time for strategic work.
  • Define targeted approaches across the product portfolio to support optimal sales strategy.

 

What you should bring

  • Fluency in English and B2-level German (essential).

  • Minimum 2+ years' professional experience as an in-house or agency SEA Manager. 

  • Experience using Google Ads, Google Merchant Center, Bing Ads and Google Analytics.

  • Advanced knowledge of keyword research and optimisation, plus experience with A/B testing and conversion rate optimisation. 

  • Strong analytical and problem-solving abilities, with the creativity to work around the limitations of the industry. 

  • Understanding of how the search landscape is shifting, with readiness to tackle emerging channels such as LLM-based advertising, agentic commerce, and the Universal Commerce Protocol (UCP).

  • A naturally curious, self-driven learner who proactively adopts AI tools, stays ahead of industry shifts, and brings new ideas into the team.

  • Understanding of a product portfolio, with the ability to define targeted approaches for an optimal sales strategy. 

What we can offer you

  • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
  • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
  • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
  • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
  • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily. 

Our interview process

  • CV review
  • Interview with one of our Talent Acquisition Team Members
  • Hiring Manager Interview
  • Hiring Team Interview
Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
 
If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.
 
At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.
 
We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office).
 
If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup
 
Our privacy policy is available here: https://www.lovehoneygroup.com/priv
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.