Trade Marketing Specialist
Berlin
Commercial – 31.2. B2B Marketing /
Full time /
Hybrid
Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.
At Lovehoney, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.
Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!
We are currently looking for a Trade Marketing Specialist who will be integral to driving high-level performance across Lovehoney Group. Partnering directly with the B2B Sales and Marketing Teams, your focus will be on creating and executing trade marketing campaigns to maximize product visibility and drive customer engagement. In this role, you will combine your appreciation for consumer insights and market trends with your capacity for creative campaign development and strategic planning. You will develop skills crucial to advancing in a competitive, fast-paced retail sector, all within a company that prizes dedication and results.
What you will do
- Define regional marketing strategies for our product brands We-Vibe & Arcwave to drive revenue growth in our B2B sales channels in the EMEA & APAC region
- Develop B2B2C marketing campaigns including ideation, business case assessment, final concept development and rollout in the respective countries
- Manage marketing requests by the B2B sales team and develop convincing solutions & concepts to address the relevant needs
- Ensure localization and implementation of global marketing activities and campaigns, such as product launches
- Improve global and regional marketing processes and tools to ensure effective marketing support for the sales team as well as B2B customers
- Identify new marketing opportunities and steer cross-functional projects in close collaboration with the Sales, PR, Content, Digital Marketing, Brand and Graphics team
- Analyse the results of regional marketing activities and report key metrics to the management team
What you should bring
- 3+ years of relevant and proven marketing experience for B2C brands, ideally in the consumer goods industry (beauty, cosmetics, sexual wellness)
- Strong commercial business sense with a focus on Ecommerce and trade marketing
- Pragmatic and solution-oriented thinker with a creative mindset and strong conceptual as well as implementation skills
- Possess the love to persuade critical voices with convincing arguments and highly motivated to tackle challenges
- Not afraid to take decisions in the light of uncertainty backed by thorough analysis and research
- Extremely well organized and accountable: To-do lists, Excel Sheets, Reports, CRM tools are part of your daily routine
- Maintain a high level of independence and responsibility for achieving results
- Degree in Marketing, Business Administration or Communication is a plus, or showcase your knowledge
- Fluent level of English and German; additional language skills are a plus
What we can offer you
- A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events
- Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun
- Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration
- Access to customised training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
- Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.
At Lovehoney Group, we leverage artificial intelligence as part of our screening interview process, for note-taking purposes. Rest assured, we prioritize transparency and respect candidates' preferences. You'll have the option to opt out while still receiving fair consideration for the role.
We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)
If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup
Our privacy policy is available here: https://www.lovehoneygroup.com/privacy-policy/
