Data Analyst, Consumer Marketing
Berlin
Marketing – 23. B2C Marketing /
Full time /
Hybrid
Lovehoney Group is the world’s leading sexual wellbeing company. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a smooth online shopping experience.
Lovehoney employs over 900 awesome, diverse & driven people throughout our 9 offices across the globe, celebrating a broad spectrum of talents in engineering, industrial design, sales, and marketing.
We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.
We are currently recruiting a highly skilled and motivated Data Analyst to join our marketing team and help drive data-driven decision-making in our email marketing, customer retention, PPC (Pay-Per-Click), SEA (Search Engine Advertising), and Paid Social campaigns.
As a Data Analyst you will play a critical role in optimizing our marketing strategies and improving customer engagement. You will be responsible for working alongside with our Business Development Manager to collect, analyze, and interpret data to provide actionable insights that will guide our marketing efforts. You will collaborate closely with cross-functional teams to drive growth and improve campaign performance.
Key Responsibilities
- Collect and analyze data related to email marketing campaigns, customer retention efforts, PPC, SEA, and Paid Social advertising.
- Develop and maintain dashboards, reports, and performance metrics to track key marketing KPIs
- Segment customer data to target specific audiences for personalized marketing campaigns.
- Utilize data analysis to identify customer segments with high retention potential.
- Create visualizations and data presentations to effectively communicate insights to stakeholders
- Work closely with the marketing team, including email marketing specialists, PPC/SEA managers, and Paid Social specialists, to implement data-driven strategies.
- Collaborate with data engineers and IT teams to ensure data quality and availability.
What should you bring
- Bachelor's degree in Data Science, Statistics, Marketing Analytics, or a related field.
- Minimum 3 years experience in data analysis, preferably in email marketing, retention, PPC, SEA, or Paid Social.
- Proficiency in data analysis tools such as Excel, SQL, Python, or R.
- Familiarity with Google Analytics, Tag manager and BigQuery.
- Familiarity with data visualization tools like Tableau, Power BI, Superset or Looker Studio is a plus.
What we can offer you
- A welcoming workplace full of drinks, snacks, and friendly faces, as well as a range of benefits that make working with us an unforgettable experience.
- Fun team-building events, including dinners, barbecues, and games, that bring our team together and foster a sense of community
- Discount Shopping Portal: Access to unique discounts at high street retailers, hotels, and service providers through Perks at Work.
- A hybrid work model that allows for flexibility and work-life balance, with three days a week in-office
- 25 holiday days a year, plus an extra day for every year you are with Lovehoney, giving you plenty of time to rest, recharge, and explore
Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation
We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)
If we have got you interested and you are open to taking the next step, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup
Our privacy policy is available here: https://www.lovehoneygroup.com/privacy-policy/
