Customer Value & Growth Manager - New Initiatives

Berlin
Commercial – 33. Integrated Marketing & Analytics /
Full time /
Hybrid

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience. 

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.  

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! 

We are currently looking for a Customer Value & Growth Manager, New Initiatives who will be integral to driving high-level performance across Lovehoney Group. Partnering closely with CRM, Trading, Brand, Supply Chain, Data, Legal, Compliance and regional teams, your focus will be on taking new customer value initiatives from idea to live, with an initial focus on SMS, parcel inserts and mainstream lead generation. In this role, you will combine your commercial judgement and analytical thinking with a hands-on approach to building, testing and scaling new initiatives. You will develop skills crucial to advancing in a competitive, fast-paced retail sector, all within a company that prizes dedication and results.

What you will do

  • Own the development and growth of SMS as a revenue-generating channel, including consented audience growth, programme design, CRM integration, cadence and compliance.
  • Own parcel inserts and offline lead generation initiatives end-to-end, from proposition and supplier selection through to fulfilment, customer capture, consent and measurement.
  • Support the mainstream marketing team in building customer acquisition and retention journeys, connecting offline lead capture with CRM, Email and SMS programmes.
  • Take new channels and propositions from opportunity sizing and business case through to hands-on build, launch, measurement, scaling and handover, using experiments to identify what works and when to stop.
  • Work AI-first to prototype, automate and analyse wherever possible, while unblocking cross-functional delivery and documenting processes so successful initiatives can become business as usual.

What you should bring

  • 3-5 years’ experience in growth, CRM, ecommerce, product, or a zero-to-one/new ventures environment, with a track record of personally delivering new initiatives.
  • Strong project ownership and commercial judgement, with the ability to take an ambiguous opportunity from initial idea through to live delivery, build a business case and make clear decisions about whether to scale or stop.
  • Hands-on experience with SMS or messaging, offline-to-digital customer acquisition, or similar customer growth initiatives, including an understanding of consent and compliance requirements, is highly desirable.
  • Strong analytical and technical capability, including SQL or BigQuery, financial modelling, and the ability to use no-code/low-code tools, APIs, HTML/Liquid or light scripting to build prototypes.
  • An AI-first, curious and proactive mindset, with practical experience using LLMs and automation to build, analyse and improve processes, combined with strong communication and cross-functional collaboration skills.

What we can offer you

  • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
  • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
  • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
  • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
  • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.  
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily. 

Our interview process

  • CV review
  • Interview with one of Talent Acquisition Team Members
  • Hiring Manager Interview
  • Hiring Team Interview

Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. 

If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates. 

At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role. 

We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)  

If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: Careers | Lovehoney Group  

Our privacy policy is available here: Privacy Policy | Lovehoney Group 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.