Copywriter
Porto Alegre
Marketing – KTO Studio Marketing /
Hybrid
Welcome to KTO Group, where innovation meets excitement in the iGaming world. Founded in 2018 by Andreas Bardun, our mission is to revolutionise the online gaming experience. At KTO, we are not just a company; we're a game-changer, dedicated to enhancing transparency and player satisfaction in Sportsbook and Online Casino gaming. Dive into the heart of the action on our website: KTO.com. Here, we blend the thrill of sports betting with the magic of online casinos, tailored to resonate with diverse markets. Our commitment to being hyper-local ensures that every player feels right at home. Powered by our proprietary KTO Platform, we bring you cutting-edge technology that personalises our players’ journey and streamlines their experience for ultimate enjoyment. KTO is rapidly rising as a star in the LATAM region, already claiming a spot among the top 10 iGaming brands in Brazil. Our vision is bold and clear: to lead the iGaming industry in LATAM, setting new standards in trust and transparency. When you join us, you contribute towards ensuring that every play is a step towards redefining the future of iGaming.
SUMMARY OF POSITION
We are seeking an experienced copywriter to help KTO improve its brand content and general advertising. The ideal candidate will be responsible for crafting compelling key messages that ensure clear and engaging brand communication with our customers. You'll be at the forefront of developing creative concepts for brand campaigns, promotions, and product features, ensuring all content is delivered on time and in alignment with our brand values and industry regulations.
MAIN RESPONSIBILITIES
- Content Creation: Develop compelling key messages that align with our brand’s voice, ensuring clear and engaging communication with our customers.
- Creative Campaigns: Ideate and execute creative concepts for brand campaigns, promotions, and product features that stand out in the market.
- Content Formats: Write across various formats, including graphic ads, printed ads, billboards, video scripts, podcast scripts, and more, tailoring content to different channels and audiences.
- Compliance: Ensure all content is created in a responsible manner, adhering to both brand values and industry regulations.
- Timely Delivery: Manage multiple projects simultaneously, delivering high-quality materials on time and within the scope of the project requirements.
- Communication Excellence: Maintain clear and effective communication, both verbally and in writing, in Portuguese and English
EXPERIENCE & QUALIFICATIONS REQUIRED
- Demonstrated experience as a creative copywriter, preferably within the advertising sector. A portfolio showcasing a range of successful campaigns is essential.
- Bachelor's degree in Advertising, Branding, Marketing, or related fields.
- Familiarity with all written formats of brand content, including ads, scripts, billboards, and more.
- Previous experience in the gambling industry is a plus but not mandatory. Understanding industry regulations and responsible gaming practices is advantageous.
- Creativity and Innovation: Ability to find and develop the most creative approaches to content that resonate with the target audience.
- Excellent verbal and written communication skills.
- Fluency in English is essential.
