Media Analyst
Sao Paulo
Marketing – Regional & State Marketing /
Full Time /
Hybrid
Welcome to KTO Group, where innovation meets excitement in the iGaming world. Founded in 2018 by Andreas Bardun, our mission is to revolutionise the online gaming experience. At KTO, we are not just a company; we're a game-changer, dedicated to enhancing transparency and player satisfaction in Sportsbook and Online Casino gaming. Dive into the heart of the action on our website: KTO.com. Here, we blend the thrill of sports betting with the magic of online casinos, tailored to resonate with diverse markets. Our commitment to being hyper-local ensures that every player feels right at home. Powered by our proprietary KTO Platform, we bring you cutting-edge technology that personalises our players’ journey and streamlines their experience for ultimate enjoyment. KTO is rapidly rising as a star in the LATAM region, already claiming a spot among the top 10 iGaming brands in Brazil. Our vision is bold and clear: to lead the iGaming industry in LATAM, setting new standards in trust and transparency. When you join us, you contribute towards ensuring that every play is a step towards redefining the future of iGaming.
The Media Analyst will be responsible for executing marketing initiatives related to our offline media partnerships in São Paulo (e.g., radio, OOH, TV campaigns, and brand content collaborations). This role requires excellent communication and negotiation skills, along with a creative mindset and a strong understanding of media metrics. A deep knowledge of the betting industry will be a plus.
Key Responsibilities:
- Working closely with the State Manager to develop and implement offline plans that align with the company’s goals
- Prospect and establish partnerships with offline media channels, including radio, OOH, TV, and more
- Develop and implement brand content strategies in collaboration with media partners
- Evaluate and negotiate budgets, CPM, and campaign deliverables
- Monitor and analyze the performance of offline campaigns, providing insights for optimization
- Work closely with the other internal teams to align offline initiatives with brand strategies
- Create reports on partnership and campaign performance, presenting results and recommendations
Qualifications
- Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or related fields
- Previous experience in offline media, negotiating with channels/vehicules, and analyzing campaign performance
- Strong negotiation and communication skills
- Knowledge of media metrics, including CPM and ROI
- Ability to work collaboratively across teams and manage multiple projects simultaneously
- Proficient in media analysis tools and campaign management software
- Excellent verbal and written communication skills in Portuguese and English
At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!
Participation is prohibited for:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.
