Marketing State Manager - São Paulo
Sao Paulo
Marketing – Regional & State Marketing /
Permanent /
Hybrid
Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.
At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.
KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.
Role Overview
As the State Manager for São Paulo, you will be the primary stakeholder responsible for establishing and growing KTO's presence in the state. This includes full Profit & Loss (P&L) responsibility over the Above-the-Line (ABL) marketing budget. You will drive brand awareness, recognition, and engagement through strategic local initiatives.
Key Responsibilities
- Establish KTO's brand in local mid-funnel marketing channels.
- Drive brand awareness and recognition through strategic participation in local events.
- Identify and establish partnerships with local influencers and ambassadors, ensuring alignment with KTO's brand and overall strategy.
- Manage and optimize the ABL marketing budget to achieve maximum ROI.
- Develop and execute localized marketing campaigns that resonate with the São Paulo audience.
- Understand and implement KTO's North Star metrics for marketing and retention, adapting them to the specific dynamics of the São Paulo market.
- Work closely with the campaign and studio teams to ensure alignment with KTO's overall campaign and product offerings.
- Maintain a proactive and collaborative approach in a fast-paced environment.
- Be accountable for driving initiatives that build upon KTO's current momentum.
- Continuously monitor and analyze performance metrics to optimize strategies.
Qualifications
- Ability to thrive in a high-paced environment with a proactive mindset.
- Strong accountability and initiative in driving brand growth.
- Excellent collaboration and communication skills.
- Deep understanding of the São Paulo market and consumer behavior.
At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!
KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.
Participation is prohibited for:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.
